{"podcast":{"title":"Inner Propaganda with Owen Fitzpatrick","slug":"inner-propaganda-with-owen-fitzpatrick-755454","podcast_index_feed_id":755454,"rss_url":"https://changingminds.libsyn.com/rss","website_url":"https://owenfitzpatrick.com/podcast/","image_url":"https://static.libsyn.com/p/assets/b/9/d/5/b9d5fe8efad8dcfed959afa2a1bf1c87/Inner_Propaganda_Podcast_Logo.jpg","author":"Owen Fitzpatrick","episode_count":100,"summary":"The most powerful propagandist in your life is you. Inner Propaganda with Owen Fitzpatrick explores the unconscious beliefs and stories that shape how we think, decide, and lead. Owen is a social psychologist, keynote speaker, and author of Inner Propaganda (Ideapress, 2026). For over two decades, he's studied belief systems, from global boardrooms to field research in North Korea, Rwanda, and Afghanistan. Each episode unpacks how beliefs form, why they resist change, and what it takes to lead through uncertainty. Ideas for leaders, thinkers, and anyone tired of soft-skill clichés. (Formerly Changing Minds.)","last_synced_at":"2026-07-06T22:17:58.737341+00:00","page_url":"https://stenobird.com/podcast/inner-propaganda-with-owen-fitzpatrick-755454"},"episode":{"title":"Why most culture change fails (And what works)","slug":"why-most-culture-change-fails-and-what-works","published_at":"2026-06-29T11:00:00+00:00","page_url":"https://stenobird.com/podcast/inner-propaganda-with-owen-fitzpatrick-755454/why-most-culture-change-fails-and-what-works","show_page_url":"https://stenobird.com/podcast/inner-propaganda-with-owen-fitzpatrick-755454","url":"https://youtu.be/mRdeSNoWO5w","audio_url":"https://traffic.libsyn.com/secure/changingminds/OWEN_710_CULTURE_260626_V1.mp3?dest-id=817331","summary":"When Louis Gerstner took over a dying IBM in 1993, he told his leadership team the company's last problem was a missing vision. Every expert in the room thought he was wrong. He was not. In this episode of Inner Propaganda , I argue that culture is made of exactly two ingredients: the stories people tell and the behaviors people repeat. Everything else, the values document, the posters, the offsite, is decoration around those two things. I explore how culture forms, why it resists change so stubbornly, and what leaders, families, and teams can do to shift it for real. I walk through the concept of identity-protective cognition to explain why a new behavior can feel like a threat to someone's sense of self, and I share the story of a financial firm whose \"speak up\" policy quietly punished the very honesty it claimed to want. I close with how Gerstner actually turned IBM around, not with a new mission statement but by changing the stories and behaviors his leadership team reinforced every single day. What you will discover: Why culture lives in behavior and storytelling, not in mission statements How to read the real culture of any group by asking one simple question Why identity-protective cognition makes culture so hard to shift The behavioral affordances that quietly sabotage well-meaning policies The specific steps that move a culture from where it is to where you want it Visit my website: https://owenfitzpatrick.com/ Pre-order Inner Propaganda: https://innerpropaganda.com/","meta_description":"When Louis Gerstner took over a dying IBM in 1993, he told his leadership team the company's last problem was a missing vision. Every expert in the room t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1017,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/inner-propaganda-with-owen-fitzpatrick-755454/episodes/why-most-culture-change-fails-and-what-works/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/inner-propaganda-with-owen-fitzpatrick-755454/why-most-culture-change-fails-and-what-works.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}