{"podcast":{"title":"Inner Propaganda with Owen Fitzpatrick","slug":"inner-propaganda-with-owen-fitzpatrick-755454","podcast_index_feed_id":755454,"rss_url":"https://changingminds.libsyn.com/rss","website_url":"https://owenfitzpatrick.com/podcast/","image_url":"https://static.libsyn.com/p/assets/b/9/d/5/b9d5fe8efad8dcfed959afa2a1bf1c87/Inner_Propaganda_Podcast_Logo.jpg","author":"Owen Fitzpatrick","episode_count":100,"summary":"The most powerful propagandist in your life is you. Inner Propaganda with Owen Fitzpatrick explores the unconscious beliefs and stories that shape how we think, decide, and lead. Owen is a social psychologist, keynote speaker, and author of Inner Propaganda (Ideapress, 2026). For over two decades, he's studied belief systems, from global boardrooms to field research in North Korea, Rwanda, and Afghanistan. Each episode unpacks how beliefs form, why they resist change, and what it takes to lead through uncertainty. Ideas for leaders, thinkers, and anyone tired of soft-skill clichés. (Formerly Changing Minds.)","last_synced_at":"2026-07-06T22:17:58.737341+00:00","page_url":"https://stenobird.com/podcast/inner-propaganda-with-owen-fitzpatrick-755454"},"episode":{"title":"The neuroscience of giving and donating with Cherian Koshy","slug":"the-neuroscience-of-giving-and-donating-with-cherian-koshy","published_at":"2026-07-06T11:00:00+00:00","page_url":"https://stenobird.com/podcast/inner-propaganda-with-owen-fitzpatrick-755454/the-neuroscience-of-giving-and-donating-with-cherian-koshy","show_page_url":"https://stenobird.com/podcast/inner-propaganda-with-owen-fitzpatrick-755454","url":"https://youtu.be/uXTlLfKTKaI","audio_url":"https://traffic.libsyn.com/secure/changingminds/OWEN_711_260630_Cherian_Koshy_V1.mp3?dest-id=817331","summary":"When people give, they're not just transferring money. They're rehearsing a version of themselves. That insight, shared by my guest Cherian Koshy, cuts to the heart of why logical fundraising pitches so often fail, and why identity-driven communication changes everything. Cherian is the author of Neurogiving , a behavioral scientist, and one of the most original thinkers I've encountered on the question of generosity. His work applies neuroscience and behavioral science to the act of giving, and what he's uncovered reaches far beyond fundraising into every area where we try to move people. In this episode of Inner Propaganda, I sit down with Cherian to unpack the science behind why people give, how identity drives every donation decision, and what organizations consistently get wrong when they treat the giving brain like a buying brain. Cherian introduces the concept of generosity decay, based on research by Dr. Katy Milkman at the Wharton School, which shows that a donor's generous impulse drops by roughly 50% within 30 to 45 days if not reinforced. He also explores how pairing identity reaffirmation with the identifiable victim effect can dramatically increase the likelihood of a second gift, and why the most important thing you can tell a donor is not \"thank you for your donation\" but rather \"you are a generous person.\" What you will discover: Why the giving brain operates on fundamentally different principles than the buying brain, and how to communicate accordingly How generosity decay works, what causes it, and what to do in the critical window before it sets in Why thanking a donor for the transaction is the least effective thing you can say, and what to say instead to reaffirm their identity How compassion fatigue and psychological reactance work in the nervous…","meta_description":"When people give, they're not just transferring money. They're rehearsing a version of themselves. That insight, shared by my guest Cherian Koshy, cuts to…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3419,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/inner-propaganda-with-owen-fitzpatrick-755454/episodes/the-neuroscience-of-giving-and-donating-with-cherian-koshy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/inner-propaganda-with-owen-fitzpatrick-755454/the-neuroscience-of-giving-and-donating-with-cherian-koshy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}