{"podcast":{"title":"Informed: the podcast for LinkedIn® users","slug":"informed-the-podcast-for-linkedin-users-738396","podcast_index_feed_id":738396,"rss_url":"https://feeds.captivate.fm/informed-john-espirian/","website_url":"https://linkedin.com/company/informed-podcast/","image_url":"https://artwork.captivate.fm/55441fb8-744c-413c-a1ef-45478ee9084a/linkedinformed-cover6-2x.jpg","author":"John Espirian","episode_count":496,"summary":"\"Informed\" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. The show was created by Mark Williams, who's affectionately known as \"Mr LinkedIn\". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA. John's reputation is for getting to the poi…","last_synced_at":"2026-07-10T20:20:03.481263+00:00","page_url":"https://stenobird.com/podcast/informed-the-podcast-for-linkedin-users-738396"},"episode":{"title":"493. Who is looking at your content?","slug":"493-who-is-looking-at-your-content","published_at":"2026-06-06T06:30:00+00:00","page_url":"https://stenobird.com/podcast/informed-the-podcast-for-linkedin-users-738396/493-who-is-looking-at-your-content","show_page_url":"https://stenobird.com/podcast/informed-the-podcast-for-linkedin-users-738396","url":"https://informed-john-espirian.captivate.fm/episode/493-who-is-looking-at-your-content","audio_url":"https://episodes.captivate.fm/episode/7ab2e165-bc9b-4854-8ce5-fc8ed1c2a2ca.mp3","summary":"Discovery analytics for in and out of network viewers Should you comment on content where you don't expect to reply? Why you shouldn't delete AI comments on your posts Why you shouldn't use \"comment X to get Y\" Video tab arrives on mobile Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!","meta_description":"Discovery analytics for in and out of network viewers Should you comment on content where you don't expect to reply? Why you shouldn't delete AI comments…","key_points":[],"chapters":[],"topics":[],"duration_seconds":746,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/informed-the-podcast-for-linkedin-users-738396/episodes/493-who-is-looking-at-your-content/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/informed-the-podcast-for-linkedin-users-738396/493-who-is-looking-at-your-content.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}