{"podcast":{"title":"Informed: the podcast for LinkedIn® users","slug":"informed-the-podcast-for-linkedin-users-738396","podcast_index_feed_id":738396,"rss_url":"https://feeds.captivate.fm/informed-john-espirian/","website_url":"https://linkedin.com/company/informed-podcast/","image_url":"https://artwork.captivate.fm/55441fb8-744c-413c-a1ef-45478ee9084a/linkedinformed-cover6-2x.jpg","author":"John Espirian","episode_count":496,"summary":"\"Informed\" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. The show was created by Mark Williams, who's affectionately known as \"Mr LinkedIn\". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA. John's reputation is for getting to the poi…","last_synced_at":"2026-07-10T20:20:03.481263+00:00","page_url":"https://stenobird.com/podcast/informed-the-podcast-for-linkedin-users-738396"},"episode":{"title":"477. The post-Milan Postbag","slug":"477-the-post-milan-postbag","published_at":"2026-02-07T06:30:00+00:00","page_url":"https://stenobird.com/podcast/informed-the-podcast-for-linkedin-users-738396/477-the-post-milan-postbag","show_page_url":"https://stenobird.com/podcast/informed-the-podcast-for-linkedin-users-738396","url":"https://informed-john-espirian.captivate.fm/episode/the-post-milan-postbag","audio_url":"https://episodes.captivate.fm/episode/bd6bd49f-ffc9-4a02-8e6f-0a6116aa6b96.mp3","summary":"Being away for a week in Milan did wonders for people asking me questions for the show! Postbag Richard G Abrahams : As a fiction author, given that time learning and using social media is time not spent writing and editing fiction, and given that LinkedIn is a business platform, is there really any value for me to go through the learning curve to promote my novels? Will I really get return for the effort? Ashley Leeds : How are LinkedIn group recommendation emails generated? How is your Espresso+ podcast on Apple? Kate Clark : What's your view on LinkedIn events? Caryn Yuen : Some experts recommend posting daily to build your personal brand, and some even suggest posting multiple times a day. What posting frequency would you recommend on LinkedIn, and why? Also in the show: Updates on my speaking gig in Milan, with slides for Espressians. Banner image safe zone tip Saves and sends – how to access what you've saved Link click analytics MS earnings call FY26Q2 Open Profile Premium messaging Top Voices UK UpLift Live price rise to £299 on 14 February. Get your tickets for our third annual conference in Birmingham on 26 March soon! Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!","meta_description":"Being away for a week in Milan did wonders for people asking me questions for the show! Postbag Richard G Abrahams : As a fiction author, given that time…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1159,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/informed-the-podcast-for-linkedin-users-738396/episodes/477-the-post-milan-postbag/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/informed-the-podcast-for-linkedin-users-738396/477-the-post-milan-postbag.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}