{"podcast":{"title":"Informed: the podcast for LinkedIn® users","slug":"informed-the-podcast-for-linkedin-users-738396","podcast_index_feed_id":738396,"rss_url":"https://feeds.captivate.fm/informed-john-espirian/","website_url":"https://linkedin.com/company/informed-podcast/","image_url":"https://artwork.captivate.fm/55441fb8-744c-413c-a1ef-45478ee9084a/linkedinformed-cover6-2x.jpg","author":"John Espirian","episode_count":496,"summary":"\"Informed\" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. The show was created by Mark Williams, who's affectionately known as \"Mr LinkedIn\". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA. John's reputation is for getting to the poi…","last_synced_at":"2026-07-10T20:20:03.481263+00:00","page_url":"https://stenobird.com/podcast/informed-the-podcast-for-linkedin-users-738396"},"episode":{"title":"475. Recommendations and video testimonials","slug":"475-recommendations-and-video-testimonials","published_at":"2026-01-17T06:30:00+00:00","page_url":"https://stenobird.com/podcast/informed-the-podcast-for-linkedin-users-738396/475-recommendations-and-video-testimonials","show_page_url":"https://stenobird.com/podcast/informed-the-podcast-for-linkedin-users-738396","url":"https://informed-john-espirian.captivate.fm/episode/475-recommendations-and-video-testimonials","audio_url":"https://episodes.captivate.fm/episode/2f7cee88-5877-453b-afac-b6ba76c64db8.mp3","summary":"Main topic is how others can be your marketing department via their recommendations and video testimonials. Postbag Mark Lee: I’m wondering what would happen if I chose to start another newsletter on a different topic potentially of interest to a different subset of my connections. Do all my connections get notified of the new newsletter? Does it have an impact on what happens with the other newsletter? Do all new connections get notified that I have two newsletters? Do off-topic posts work? Dates and times on posts Recommendations and video testimonials Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!","meta_description":"Main topic is how others can be your marketing department via their recommendations and video testimonials. Postbag Mark Lee: I’m wondering what would hap…","key_points":[],"chapters":[],"topics":[],"duration_seconds":872,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/informed-the-podcast-for-linkedin-users-738396/episodes/475-recommendations-and-video-testimonials/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/informed-the-podcast-for-linkedin-users-738396/475-recommendations-and-video-testimonials.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}