{"podcast":{"title":"Informed: the podcast for LinkedIn® users","slug":"informed-the-podcast-for-linkedin-users-738396","podcast_index_feed_id":738396,"rss_url":"https://feeds.captivate.fm/informed-john-espirian/","website_url":"https://linkedin.com/company/informed-podcast/","image_url":"https://artwork.captivate.fm/55441fb8-744c-413c-a1ef-45478ee9084a/linkedinformed-cover6-2x.jpg","author":"John Espirian","episode_count":496,"summary":"\"Informed\" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. The show was created by Mark Williams, who's affectionately known as \"Mr LinkedIn\". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA. John's reputation is for getting to the poi…","last_synced_at":"2026-07-10T20:20:03.481263+00:00","page_url":"https://stenobird.com/podcast/informed-the-podcast-for-linkedin-users-738396"},"episode":{"title":"472. Year in Review: LinkedIn's version of Wrapped","slug":"472-year-in-review-linkedin-s-version-of-wrapped","published_at":"2025-12-20T06:30:00+00:00","page_url":"https://stenobird.com/podcast/informed-the-podcast-for-linkedin-users-738396/472-year-in-review-linkedin-s-version-of-wrapped","show_page_url":"https://stenobird.com/podcast/informed-the-podcast-for-linkedin-users-738396","url":"https://informed-john-espirian.captivate.fm/episode/472-year-in-review-linkedins-version-of-wrapped","audio_url":"https://episodes.captivate.fm/episode/8999f42f-edae-48c8-9a6e-35428ebd3551.mp3","summary":"What's in your LinkedIn Year in Review? This is LinkedIn's version of Spotify Wrapped. Postbag Should a CTA be included in the headline? Caryn Yuen If the CTA is very short and part of a reasonably short overall headline, then that’s OK. Headlines that are too long won’t be read by humans, and if the intention of the text isn’t clear to the AI-powered LinkedIn search, that could do you harm. How to share achievements Famey Lockwood LinkedIn has a new template for an individual to announce an achievement – degree, certification, award, etc. While the post is flashy and eye-catching, the question that I have and don’t understand is where does an individual show the actual document for the achievement? If the document is posted as a comment, the document isn’t always viewed in the feed. In addition, a person can say they have an achievement without actually having the evidence. (I have seen an individual post she had a certification from an organisation that I belong to so I knew the certification did not exist.) So, does LinkedIn want us to say we have an achievement without showing the evidence? There’s too much room for errors. Check out the Add profile section button on your profile, where you can add relevant items that work better than the templated LinkedIn post: Licenses & certifications Projects Courses Publications Honors & awards My LinkedIn Year in Review Joined in 2008 (but I wasn't active until 2017) Active for 344 days (most of us got the same) Top 5% (again, most of us got the same) Peak times 10am–7pm (yawn) 1 certificate 634 new connections 1382 connections \"on the move\" 10K+ profile views 1708 searches completed Most used Premium feature: InMail (no way) 192 posts (public posts only – I've done way more private posts) 9173 reactions 7076 comment…","meta_description":"What's in your LinkedIn Year in Review? This is LinkedIn's version of Spotify Wrapped. Postbag Should a CTA be included in the headline? Caryn Yuen If the…","key_points":[],"chapters":[],"topics":[],"duration_seconds":918,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/informed-the-podcast-for-linkedin-users-738396/episodes/472-year-in-review-linkedin-s-version-of-wrapped/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/informed-the-podcast-for-linkedin-users-738396/472-year-in-review-linkedin-s-version-of-wrapped.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}