{"podcast":{"title":"Informed: the podcast for LinkedIn® users","slug":"informed-the-podcast-for-linkedin-users-738396","podcast_index_feed_id":738396,"rss_url":"https://feeds.captivate.fm/informed-john-espirian/","website_url":"https://linkedin.com/company/informed-podcast/","image_url":"https://artwork.captivate.fm/55441fb8-744c-413c-a1ef-45478ee9084a/linkedinformed-cover6-2x.jpg","author":"John Espirian","episode_count":496,"summary":"\"Informed\" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. The show was created by Mark Williams, who's affectionately known as \"Mr LinkedIn\". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA. John's reputation is for getting to the poi…","last_synced_at":"2026-07-10T20:20:03.481263+00:00","page_url":"https://stenobird.com/podcast/informed-the-podcast-for-linkedin-users-738396"},"episode":{"title":"471. Is LinkedIn Premium worth it?","slug":"471-is-linkedin-premium-worth-it","published_at":"2025-12-13T06:30:00+00:00","page_url":"https://stenobird.com/podcast/informed-the-podcast-for-linkedin-users-738396/471-is-linkedin-premium-worth-it","show_page_url":"https://stenobird.com/podcast/informed-the-podcast-for-linkedin-users-738396","url":"https://informed-john-espirian.captivate.fm/episode/471-is-linkedin-premium-worth-it","audio_url":"https://episodes.captivate.fm/episode/b4aea68d-4c8d-4cbf-bdfc-8735b053c246.mp3","summary":"Postbag Does the industry setting matter on your profile? Christopher Johnson (voice note) LinkedIn industry options help page Fake accounts with similar headlines? LB Brittingham I'm searching for other experts supporting introverts and I keep coming across profiles with \"introvert living in an industry of extroverts\" or similar. Many seem like real accounts. Maybe it's some sort of LinkedIn insider knowledge/meme? Kind of like newbies to Threads don't understand the rage bait from fake accounts when they first get there. I'm wondering if the same thing happens on LinkedIn. LinkedIn release a community report twice a year and the latest one covers January to June 2025. They say they've stopped 61.2M fake accounts at registration. 22.2M have been restricted proactively before reports were needed by members, and only 385,900 accounts were restricted following member reports. If you suspect you see a fake account, you can report it via the More button on their profile. Main topic: Is Premium worth it? I joined in May 2021, paying £399.90+VAT. That's £479.88 per year or ~£1.31 per day. Here's what you get on Premium Business: Unlimited People browsing and searching Who viewed your profile over 90 days 15 InMails per month Custom CTA button LinkedIn Learning Open Profile Rotating banner Feature content at top of profile Enhanced Services panel AI features Gold badge Perks, currently including 3 months of free YouTube Premium and Spotify Premium You might get a discount to stay when trying to cancel Premium, but I'm not offered that. LinkedIn now has 100 million verified members , and Zoom will soon show your LinkedIn verification badge. Some interesting videos to check out on YouTube: Rory Sutherland Behavioural Science & Marketing Q&A ~1h Algorithmic bias discussi…","meta_description":"Postbag Does the industry setting matter on your profile? Christopher Johnson (voice note) LinkedIn industry options help page Fake accounts with similar…","key_points":[],"chapters":[],"topics":[],"duration_seconds":982,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/informed-the-podcast-for-linkedin-users-738396/episodes/471-is-linkedin-premium-worth-it/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/informed-the-podcast-for-linkedin-users-738396/471-is-linkedin-premium-worth-it.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}