{"podcast":{"title":"Influencer Confidential","slug":"influencer-confidential-2353566","podcast_index_feed_id":2353566,"rss_url":"https://www.spreaker.com/show/4695879/episodes/feed","website_url":"http://www.sidewalkerdaily.com","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/a4e29e0820d6818703ff9adb6233da1b.jpg","author":"Sidewalker Daily","episode_count":332,"summary":"Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's unique position in the industry bridges the gap between brands and creators, to ensure every partnership is a win-win. Sidewalker has worked on campaigns for Jetsetter (A Tripadvisor Company), Four Seasons and the Costa Rica Tourism Board, to name a few. In this podcast, expect to learn about all things working with brands, being an influencer, influencer marketing, media kits, pitching to brands and much more! Meet Your Host, Nina Zadeh - Co-founder, Nina received her MBA in marketing from Fordham University and has a B.A. in Communications and Economics from Boston College.","last_synced_at":"2026-07-17T06:20:44.262316+00:00","page_url":"https://stenobird.com/podcast/influencer-confidential-2353566"},"episode":{"title":"How SEO Really Works for Creators in 2026 | Nina Clapperton Breaks It Down","slug":"how-seo-really-works-for-creators-in-2026-nina-clapperton-breaks-it-down","published_at":"2026-07-16T18:00:02+00:00","page_url":"https://stenobird.com/podcast/influencer-confidential-2353566/how-seo-really-works-for-creators-in-2026-nina-clapperton-breaks-it-down","show_page_url":"https://stenobird.com/podcast/influencer-confidential-2353566","url":"https://youtu.be/5VloH54kiAU","audio_url":"https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/73008055/how_seo_really_works_for_creators_in_2026_nina_clapperton_breaks_it_down.mp3","summary":"You Can Follow Nina Clapperton Here: Instagram: https://www.instagram.com/ninaclapperton/ TikTok: https://www.tiktok.com/@ninaclapperton Threads: https://www.threads.com/@ninaclapperton Facebook: https://www.facebook.com/nina.clapperton/ SEO for Bloggers FB Group: https://www.facebook.com/groups/seofortravelbloggers/ YouTube: https://www.youtube.com/@sheknowsseo Website: https://sheknowsseo.co/ Signature Programs: Profitable Part-Time Blogger: https://sidewalkerdaily--ninaclapperton.thrivecart.com/profitable-part-time-blogger-cad/ GPT Sales System: https://sidewalkerdaily--ninaclapperton.thrivecart.com/gptsalessystem/ In this episode of Influencer Confidential, I sit down with Nina Clapperton, founder of She Knows SEO, someone who has completely redefined what it means to build a search-powered business. After years of doing everything “right” and earning $0, Nina shifted her approach, rebuilt her strategy around audience intent, and scaled her blog into a multi–five-figure business. Today, she teaches creators how to do the same using SEO and AI-driven search in a way that actually makes sense. If you’ve ever felt like you’re doing everything right with your content but still not seeing results, this episode might shift your perspective. We get into what’s actually working right now, and it’s probably not what you’ve been told. A lot of creators are focusing on the wrong things, and it’s keeping them stuck. I also share how a more intentional approach to content changed everything for me. It’s not about doing more, it’s about understanding what people actually need and creating content that meets them there. If you want to build something sustainable (not just go viral for a moment), you’ll want to listen to this one. Want to join our Inner Circle? Email: team@sidewal…","meta_description":"You Can Follow Nina Clapperton Here: Instagram: https://www.instagram.com/ninaclapperton/ TikTok: https://www.tiktok.com/@ninaclapperton Threads: https://…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4299,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/influencer-confidential-2353566/episodes/how-seo-really-works-for-creators-in-2026-nina-clapperton-breaks-it-down/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/influencer-confidential-2353566/how-seo-really-works-for-creators-in-2026-nina-clapperton-breaks-it-down.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}