{"podcast":{"title":"Influence Anyone","slug":"influence-anyone-7044370","podcast_index_feed_id":7044370,"rss_url":"https://rss2.flightcast.com/ssko6o5zxeexmoyk4lguofgi.xml","website_url":"https://influenceanyonepodcast.com/","image_url":"https://assets.flightcast.com/workspaces/ma35kl7z16li92n1qnz6fmpr/podcasts/ssko6o5zxeexmoyk4lguofgi/o7etz6od2n0esgkx98hfhafj.jpeg","author":"Howie Chan, Influence Strategist @ The Behavioring Company","episode_count":89,"summary":"The #1 podcast on applied influence psychology. Each episode, I sit down with the world's leading experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (branding, storytelling, negotiating etc.). Together, we turn science into playbooks you can apply to lead, persuade, and create extraordinary success. Hosted by Howie Chan, this show features top human behavior experts, best-selling authors, influential marketers, and elite performers sharing proven strategies for branding, storytelling, sales, and ultimately, influence. Whether you're building your value proposition, refining your speaking skills, or learning communication skills for leaders, each episode delivers actionable insights to elevate your brand and career. From storytelling in marketing to career reinvention, discover influencer strategies that help you stand out, connect, and lead with impact. Perfect for entrepreneurs, executives, and anyone ready to grow their influence and authority.","last_synced_at":"2026-07-14T20:19:32.579245+00:00","page_url":"https://stenobird.com/podcast/influence-anyone-7044370"},"episode":{"title":"Why We Buy: Godfather of Retail Psychology on Designing Spaces That Make Us Buy More Without Thinking","slug":"why-we-buy-godfather-of-retail-psychology-on-designing-spaces-that-make-us-buy-more-without-thinking","published_at":"2026-02-03T10:30:00+00:00","page_url":"https://stenobird.com/podcast/influence-anyone-7044370/why-we-buy-godfather-of-retail-psychology-on-designing-spaces-that-make-us-buy-more-without-thinking","show_page_url":"https://stenobird.com/podcast/influence-anyone-7044370","url":"https://episode.flightcast.com/kgnlqemsn06ruuqumyw21czh.mp3","audio_url":"https://episode.flightcast.com/kgnlqemsn06ruuqumyw21czh.mp3","summary":"In this episode of the Influence Anyone Podcast, host Howie Chan interviews Paco Underhill, the bestselling author of Why We Buy and the Godfather of Retail Behavioral Research. They delve into how our environments silently shape what we notice, what we want, and what we buy. In a rapidly changing landscape, Paco points out the biggest changes in the world of business that happened and that are coming our way. He also shares small changes to the environment, either physical or digital, that can make huge impacts in terms of sales and customer loyalty. Finally, find out how you influence when you're trying to get a yes. Take the FREE Influence Style Quiz and discover how you naturally influence others. Episode Breakdown: 0:00:00 The origins of Paco's influential work 0:06:52 The six biggest changes of the past decades 0:15:47 Small things that can make huge buying impact 0:26:02 Responsible consumers and ethical merchants 0:33:17 Navigating the digital customer experience 0:45:16 Three things any business owner needs to know 0:49:41 The two biggest influences in Paco's life From Our Guest: Website LinkedIn Email Instagram Get the books, Why We Buy, What Women Want, and more. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven playbook from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.","meta_description":"In this episode of the Influence Anyone Podcast, host Howie Chan interviews Paco Underhill, the bestselling author of Why We Buy and the Godfather of Reta…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3223,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/influence-anyone-7044370/episodes/why-we-buy-godfather-of-retail-psychology-on-designing-spaces-that-make-us-buy-more-without-thinking/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/influence-anyone-7044370/why-we-buy-godfather-of-retail-psychology-on-designing-spaces-that-make-us-buy-more-without-thinking.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}