{"podcast":{"title":"Influence Anyone","slug":"influence-anyone-7044370","podcast_index_feed_id":7044370,"rss_url":"https://rss2.flightcast.com/ssko6o5zxeexmoyk4lguofgi.xml","website_url":"https://influenceanyonepodcast.com/","image_url":"https://assets.flightcast.com/workspaces/ma35kl7z16li92n1qnz6fmpr/podcasts/ssko6o5zxeexmoyk4lguofgi/o7etz6od2n0esgkx98hfhafj.jpeg","author":"Howie Chan, Influence Strategist @ The Behavioring Company","episode_count":89,"summary":"The #1 podcast on applied influence psychology. Each episode, I sit down with the world's leading experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (branding, storytelling, negotiating etc.). Together, we turn science into playbooks you can apply to lead, persuade, and create extraordinary success. Hosted by Howie Chan, this show features top human behavior experts, best-selling authors, influential marketers, and elite performers sharing proven strategies for branding, storytelling, sales, and ultimately, influence. Whether you're building your value proposition, refining your speaking skills, or learning communication skills for leaders, each episode delivers actionable insights to elevate your brand and career. From storytelling in marketing to career reinvention, discover influencer strategies that help you stand out, connect, and lead with impact. Perfect for entrepreneurs, executives, and anyone ready to grow their influence and authority.","last_synced_at":"2026-07-14T20:19:32.579245+00:00","page_url":"https://stenobird.com/podcast/influence-anyone-7044370"},"episode":{"title":"TEDx Former Executive Producer Reveals: Most Ideas Fall Flat, Make Yours Irresistible with The Red Thread Framework","slug":"tedx-former-executive-producer-reveals-most-ideas-fall-flat-make-yours-irresistible-with-the-red-thread-framework","published_at":"2026-02-17T10:30:00+00:00","page_url":"https://stenobird.com/podcast/influence-anyone-7044370/tedx-former-executive-producer-reveals-most-ideas-fall-flat-make-yours-irresistible-with-the-red-thread-framework","show_page_url":"https://stenobird.com/podcast/influence-anyone-7044370","url":"https://episode.flightcast.com/hxxpqxmlfeksn3m38agcp0ma.mp3","audio_url":"https://episode.flightcast.com/hxxpqxmlfeksn3m38agcp0ma.mp3","summary":"In this episode of the Influence Anyone Podcast, host Howie Chan interviews Tamsen Webster, the bestselling author of Find Your Red Thread and Say What They Can't Unhear. She's also a former TEDx executive producer who shaped ideas seen by millions of people. They delve into how to share your idea in a succinct and impactful message, so that people can really get it and remember it instead of just nodding along. Tamsen breaks down her Red Thread framework so you can take all the important aspects of the idea that is sitting in your head and create a minimum viable explanation that resonates. She also provides ways for ethical persuasion based on permission and belief-based logic. Want to make influencing human behavior your company's superpower? Connect with me at howiechan.com/speaking and let's talk! Episode Breakdown: 0:00:00 The fundamental pieces of a successful idea 0:11:03 Why it's so hard to put our ideas out there 0:17:18 The powerful Red Thread framework explained 0:34:58 The secret to get others to agree to change 0:43:46 Permission persuasion and belief-based logic 0:49:40 Use Tamsen's framework to structure content 0:52:50 What it takes to create long-lasting change 0:59:36 The three beliefs necessary for buy-in From Our Guest: Website LinkedIn Youtube X Facebook Instagram Get the books, Find Your Red Thread and Say What They Can't Unhear. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven playbook from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to…","meta_description":"In this episode of the Influence Anyone Podcast, host Howie Chan interviews Tamsen Webster, the bestselling author of Find Your Red Thread and Say What Th…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4300,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/influence-anyone-7044370/episodes/tedx-former-executive-producer-reveals-most-ideas-fall-flat-make-yours-irresistible-with-the-red-thread-framework/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/influence-anyone-7044370/tedx-former-executive-producer-reveals-most-ideas-fall-flat-make-yours-irresistible-with-the-red-thread-framework.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}