{"podcast":{"title":"Influence Anyone","slug":"influence-anyone-7044370","podcast_index_feed_id":7044370,"rss_url":"https://rss2.flightcast.com/ssko6o5zxeexmoyk4lguofgi.xml","website_url":"https://influenceanyonepodcast.com/","image_url":"https://assets.flightcast.com/workspaces/ma35kl7z16li92n1qnz6fmpr/podcasts/ssko6o5zxeexmoyk4lguofgi/o7etz6od2n0esgkx98hfhafj.jpeg","author":"Howie Chan, Influence Strategist @ The Behavioring Company","episode_count":89,"summary":"The #1 podcast on applied influence psychology. Each episode, I sit down with the world's leading experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (branding, storytelling, negotiating etc.). Together, we turn science into playbooks you can apply to lead, persuade, and create extraordinary success. Hosted by Howie Chan, this show features top human behavior experts, best-selling authors, influential marketers, and elite performers sharing proven strategies for branding, storytelling, sales, and ultimately, influence. Whether you're building your value proposition, refining your speaking skills, or learning communication skills for leaders, each episode delivers actionable insights to elevate your brand and career. From storytelling in marketing to career reinvention, discover influencer strategies that help you stand out, connect, and lead with impact. Perfect for entrepreneurs, executives, and anyone ready to grow their influence and authority.","last_synced_at":"2026-07-14T20:19:32.579245+00:00","page_url":"https://stenobird.com/podcast/influence-anyone-7044370"},"episode":{"title":"S.U.P.E.R: The INFLUENCE FORMULA That Will Get You More Deals (and what to do when you hear NO)","slug":"s-u-p-e-r-the-influence-formula-that-will-get-you-more-deals-and-what-to-do-when-you-hear-no","published_at":"2026-05-05T10:00:00+00:00","page_url":"https://stenobird.com/podcast/influence-anyone-7044370/s-u-p-e-r-the-influence-formula-that-will-get-you-more-deals-and-what-to-do-when-you-hear-no","show_page_url":"https://stenobird.com/podcast/influence-anyone-7044370","url":"https://episode.flightcast.com/01KQHX512K5HYQ3YGR9N9WXEVG.mp3","audio_url":"https://episode.flightcast.com/01KQHX512K5HYQ3YGR9N9WXEVG.mp3","summary":"In this solo episode, Howie Chan breaks down the true meaning of influence and why most people misunderstand it. Rather than focusing on persuasion, communication, or attention, Howie reveals that real influence comes down to one thing: changing human behavior. Through a simple but powerful framework, Howie explains why people don’t take action — and how leaders, founders, and professionals can finally unlock consistent results. You’ll learn the critical difference between motivation and friction, and why adding more effort often backfires when trying to influence outcomes. This episode dives into practical applications for both personal development and influencing others, from building better habits to closing clients more effectively. Chapters: 00:01:12 What Influence Really Is (and Why Most Get It Wrong) 00:03:36 The Core Formula: Less Friction + More Motivation 00:05:20 The “SUPER” Friction Framework 00:08:12 Applying the Formula to Any Situation Check out my conversation with Dr. Robert Cialdini: https://www.youtube.com/watch?v=8joK8ViLneY&t=48s Check out my conversation with Matt Sucha: https://www.youtube.com/watch?v=Evkin9z6Z4w The Behavioring Blueprint: A FREE, 7-day email course breaking down all the levers to influence human behavior to get people from a current behavior to a desired behavior. → http://howiechan.com/behavioring What’s Your Influence Style? What do you do when you need someone to do something? This quiz will help you discover what is your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 700+ leaders who've already uncovered what their style is.","meta_description":"In this solo episode, Howie Chan breaks down the true meaning of influence and why most people misunderstand it. Rather than focusing on persuasion, commu…","key_points":[],"chapters":[],"topics":[],"duration_seconds":532,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/influence-anyone-7044370/episodes/s-u-p-e-r-the-influence-formula-that-will-get-you-more-deals-and-what-to-do-when-you-hear-no/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/influence-anyone-7044370/s-u-p-e-r-the-influence-formula-that-will-get-you-more-deals-and-what-to-do-when-you-hear-no.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}