{"podcast":{"title":"Influence Anyone","slug":"influence-anyone-7044370","podcast_index_feed_id":7044370,"rss_url":"https://rss2.flightcast.com/ssko6o5zxeexmoyk4lguofgi.xml","website_url":"https://influenceanyonepodcast.com/","image_url":"https://assets.flightcast.com/workspaces/ma35kl7z16li92n1qnz6fmpr/podcasts/ssko6o5zxeexmoyk4lguofgi/o7etz6od2n0esgkx98hfhafj.jpeg","author":"Howie Chan, Influence Strategist @ The Behavioring Company","episode_count":89,"summary":"The #1 podcast on applied influence psychology. Each episode, I sit down with the world's leading experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (branding, storytelling, negotiating etc.). Together, we turn science into playbooks you can apply to lead, persuade, and create extraordinary success. Hosted by Howie Chan, this show features top human behavior experts, best-selling authors, influential marketers, and elite performers sharing proven strategies for branding, storytelling, sales, and ultimately, influence. Whether you're building your value proposition, refining your speaking skills, or learning communication skills for leaders, each episode delivers actionable insights to elevate your brand and career. From storytelling in marketing to career reinvention, discover influencer strategies that help you stand out, connect, and lead with impact. Perfect for entrepreneurs, executives, and anyone ready to grow their influence and authority.","last_synced_at":"2026-07-14T20:19:32.579245+00:00","page_url":"https://stenobird.com/podcast/influence-anyone-7044370"},"episode":{"title":"Cognitive Neuroscientist: The Only 10% That Matters in Marketing & Sales","slug":"cognitive-neuroscientist-the-only-10-that-matters-in-marketing-sales","published_at":"2026-06-23T10:00:00+00:00","page_url":"https://stenobird.com/podcast/influence-anyone-7044370/cognitive-neuroscientist-the-only-10-that-matters-in-marketing-sales","show_page_url":"https://stenobird.com/podcast/influence-anyone-7044370","url":"https://episode.flightcast.com/01KVQBZ9E1BMYXWQ1CMQHCYGV7.mp3","audio_url":"https://episode.flightcast.com/01KVQBZ9E1BMYXWQ1CMQHCYGV7.mp3","summary":"Your audience forgets 90% of what you say within 48 hours. Neuroscientist Dr. Carmen Simon says that's not the problem. The problem is that most people have no control over which 10% survives. Howie Chan sits down with Carmen to break down the neuroscience of memory. Carmen reveals how memory actually forms in the brain, why the brain is not getting lazier, and how the most persuasive communicators build messages that survive long after the conversation ends. You'll learn how to clarify and repeat your 10% message, how to prime your audience before your key idea lands, how to trigger memory retrieval through environmental cues, and why complexity, not simplicity, keeps audiences engaged longer. Chapters: 00:00:00 Why 90% of Your Message Disappears After 48 Hours 00:07:36 How Memory Forms, Consolidates, and Gets Retrieved 00:09:49 The Priming Effect: Getting Brains Ready to Remember 00:20:36 Cognitive Ease: Understanding Supporting Points 00:23:08 Encoding, Consolidation, and Retrieval of Memories 00:29:11 How to Capture Attention 00:37:09 Faces in Ads Don't Always Help You 00:46:08 Carmen's Journey to a Double PhD 00:48:59 Having Chemistry with Your Message 00:56:59 How Memory Influences Decisions 01:00:46 Pivoting Your Brand Without Losing Your Audience 01:05:50 Complexity Keeps Audiences Engaged From Dr. Carmen Simon: Website LinkedIn Books Mentioned in this episode: Apple Intelligence Advert: https://www.youtube.com/watch?v=a6RX9kJ01Kw Story Selling versus Data Selling: https://www.youtube.com/watch?v=Udgvfulyjb4 Nail Your Niche Masterclass → https://www.howiechan.com/niche Nail Your Niche Without Overthinking and Become the ONLY Choice — Produced by Ideablossoms","meta_description":"Your audience forgets 90% of what you say within 48 hours. Neuroscientist Dr. Carmen Simon says that's not the problem. The problem is that most people ha…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4280,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/influence-anyone-7044370/episodes/cognitive-neuroscientist-the-only-10-that-matters-in-marketing-sales/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/influence-anyone-7044370/cognitive-neuroscientist-the-only-10-that-matters-in-marketing-sales.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}