{"podcast":{"title":"Influence Anyone","slug":"influence-anyone-7044370","podcast_index_feed_id":7044370,"rss_url":"https://rss2.flightcast.com/ssko6o5zxeexmoyk4lguofgi.xml","website_url":"https://influenceanyonepodcast.com/","image_url":"https://assets.flightcast.com/workspaces/ma35kl7z16li92n1qnz6fmpr/podcasts/ssko6o5zxeexmoyk4lguofgi/o7etz6od2n0esgkx98hfhafj.jpeg","author":"Howie Chan, Influence Strategist @ The Behavioring Company","episode_count":89,"summary":"The #1 podcast on applied influence psychology. Each episode, I sit down with the world's leading experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (branding, storytelling, negotiating etc.). Together, we turn science into playbooks you can apply to lead, persuade, and create extraordinary success. Hosted by Howie Chan, this show features top human behavior experts, best-selling authors, influential marketers, and elite performers sharing proven strategies for branding, storytelling, sales, and ultimately, influence. Whether you're building your value proposition, refining your speaking skills, or learning communication skills for leaders, each episode delivers actionable insights to elevate your brand and career. From storytelling in marketing to career reinvention, discover influencer strategies that help you stand out, connect, and lead with impact. Perfect for entrepreneurs, executives, and anyone ready to grow their influence and authority.","last_synced_at":"2026-07-14T20:19:32.579245+00:00","page_url":"https://stenobird.com/podcast/influence-anyone-7044370"},"episode":{"title":"400+ Behavioral Science Theories Decoded: an ABC Guide to Supercharge Your Marketing","slug":"400-behavioral-science-theories-decoded-an-abc-guide-to-supercharge-your-marketing","published_at":"2026-02-10T10:30:00+00:00","page_url":"https://stenobird.com/podcast/influence-anyone-7044370/400-behavioral-science-theories-decoded-an-abc-guide-to-supercharge-your-marketing","show_page_url":"https://stenobird.com/podcast/influence-anyone-7044370","url":"https://episode.flightcast.com/n8441qsnsw9fxsz17zw7fxlf.mp3","audio_url":"https://episode.flightcast.com/n8441qsnsw9fxsz17zw7fxlf.mp3","summary":"In this episode of the Influence Anyone Podcast, host Howie Chan interviews Tom Bowden-Green and Luan Wise, the co-authors of Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach. He's a professor of marketing and consumer psychology at UWE Bristol, and his hobby is collecting behavioral science theories (400+ so far). She's a top marketing consultant, an award-winning author, and a LinkedIn Learning Instructor. They delve into how we can stop guessing what people want and start using behavioral science to make marketing matter. Luan and Tom provide a roadmap for marketers to influence their audience with the ABC approach, where they share different behavioral science theories in a way that people can apply, no matter the size or type of their organization or the channels they're using. Want to make influencing human behavior your company's superpower? Connect with me at howiechan.com/speaking and let's talk! Episode Breakdown: 0:00:00 Living your brand and why we collect things 0:08:11 The origins of the ABC approach 0:12:13 Understand your Audience beyond demographics 0:19:24 The debates and challenges around \"Audience\" 0:27:30 Create a personable and memorable Brand 0:41:26 Help people make the right Choice 0:51:25 Focus on small changes and marginal gains 0:56:20 The journey of writing the book together From Our Guests: Tom Bowden-Green: Website | LinkedIn | TikTok Luan Wise: Website | LinkedIn | X Get the book, Marketing & Psychology. Catch up with my interview with Doug Kenrick. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven playbook…","meta_description":"In this episode of the Influence Anyone Podcast, host Howie Chan interviews Tom Bowden-Green and Luan Wise, the co-authors of Marketing and Psychology: Un…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3863,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/influence-anyone-7044370/episodes/400-behavioral-science-theories-decoded-an-abc-guide-to-supercharge-your-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/influence-anyone-7044370/400-behavioral-science-theories-decoded-an-abc-guide-to-supercharge-your-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}