{"podcast":{"title":"Indian Business Podcast","slug":"indian-business-podcast-6894337","podcast_index_feed_id":6894337,"rss_url":"https://anchor.fm/s/f4e896f4/podcast/rss","website_url":"https://thethinkschool.com/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/40988837/40988837-1713199298249-66f846d8aace4.jpg","author":"Thinkschool","episode_count":91,"summary":"Whether you're an aspiring entrepreneur, a seasoned executive, or simply curious, tune in to the \"Indian Business Podcast\", where we delve deep into the dynamic world of business, politics, and beyond. In each episode, we bring together thought leaders, entrepreneurs, policymakers, and professionals from diverse backgrounds to engage in candid conversations about the intricacies of the business landscape, to share their insights, experiences, and perspectives on pressing issues shaping India's future.","last_synced_at":"2026-07-12T16:18:52.390346+00:00","page_url":"https://stenobird.com/podcast/indian-business-podcast-6894337"},"episode":{"title":"Laws of Hype Creation : How Comet engineered Hype to build 167 cr Sneaker brand?","slug":"laws-of-hype-creation-how-comet-engineered-hype-to-build-167-cr-sneaker-brand","published_at":"2026-06-28T08:15:57+00:00","page_url":"https://stenobird.com/podcast/indian-business-podcast-6894337/laws-of-hype-creation-how-comet-engineered-hype-to-build-167-cr-sneaker-brand","show_page_url":"https://stenobird.com/podcast/indian-business-podcast-6894337","url":"https://podcasters.spotify.com/pod/show/thinkschoolibp/episodes/Laws-of-Hype-Creation--How-Comet-engineered-Hype-to-build-167-cr-Sneaker-brand-e3lcban","audio_url":"https://anchor.fm/s/f4e896f4/podcast/play/122088215/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-28%2F426958486-44100-2-1a2cf7f398428.mp3","summary":"What does it really take to build a brand that can compete with global giants?Most people believe it's all about having deep pockets, celebrity endorsements, or a massive marketing budget. But Utkarsh, Founder of Comet, believes the biggest advantage isn't money. It's understanding your customers better than anyone else.In this episode, we unpack some of the biggest lessons behind building a modern consumer brand, including:• Why global sneaker brands struggle to win over Indian consumers• How Comet built a premium brand from scratch• The psychology behind pricing, branding, and customer loyalty• What founders get wrong while building consumer businesses• The future of Indian brands in a global marketWe also dive into Utkarsh's journey from Bain and Hotstar to Kellogg School of Management, and why he chose to leave a successful corporate career to build Comet.Along the way, he shares practical insights on product design, storytelling, distribution, hiring, and building a brand that customers genuinely love.Whether you're an entrepreneur, marketer, founder, or simply someone interested in business and branding, this conversation is packed with actionable lessons that will change the way you think about building products, brands, and businesses. Check out Odoo: https://www.odoo.com/r/5bM 👉Think School’s flagship Communication course with live doubt sessions :https://thethinkschool.com/sp/communication-masterclass/ 👉 Who would you like to see next on The Indian Business Podcast: https://forms.gle/37daEPEy7mAzhvv29Check out Comet: https://www.instagram.com/thecometuniverse/?hl=en","meta_description":"What does it really take to build a brand that can compete with global giants?Most people believe it's all about having deep pockets, celebrity endorsemen…","key_points":[],"chapters":[],"topics":[],"duration_seconds":5064,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/indian-business-podcast-6894337/episodes/laws-of-hype-creation-how-comet-engineered-hype-to-build-167-cr-sneaker-brand/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/indian-business-podcast-6894337/laws-of-hype-creation-how-comet-engineered-hype-to-build-167-cr-sneaker-brand.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}