{"podcast":{"title":"In the Pit with Cody Schneider | Marketing | Growth | Startups","slug":"in-the-pit-with-cody-schneider-marketing-growth-startups-6006110","podcast_index_feed_id":6006110,"rss_url":"https://feeds.transistor.fm/in-the-pit-podcast","website_url":null,"image_url":"https://img.transistorcdn.com/rYqWHBY73Ly65raa-x6IZ3N0AlzlnuW8OkqGGJELY0k/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM4Mzk2LzE2OTQ0/NDk3ODAtYXJ0d29y/ay5qcGc.jpg","author":"Cody Schneider","episode_count":68,"summary":"In the Pit shares what founders and marketers are seeing from the front lines. Join host Cody Schneider for personal brain dumps and conversations with business leaders to learn the strategies and tactics being used to acquire first customers, scale growth, and build thoroughbred marketing organizations. Listen down. Level up.","last_synced_at":"2026-09-23T20:18:04.566975+00:00","page_url":"https://stenobird.com/podcast/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110"},"episode":{"title":"Local SEO: How to Dominate  Rankings in Just One Week","slug":"local-seo-how-to-dominate-rankings-in-just-one-week","published_at":"2025-10-14T17:36:21+00:00","page_url":"https://stenobird.com/podcast/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110/local-seo-how-to-dominate-rankings-in-just-one-week","show_page_url":"https://stenobird.com/podcast/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110","url":"https://share.transistor.fm/s/341f46a6","audio_url":"https://media.transistor.fm/341f46a6/335bd452.mp3","summary":"Founders are ditching pure outbound for “community → product” funnels. Jacky Chou (Indexsy) breaks down a modern SaaS GTM: build audience, educate in a community, sell the tool that powers the play. We go deep on local SEO (map pack), YouTube as the highest-intent acquisition channel, Reddit/parasite SEO mechanics, and how LocalRank grows by educating & productizing services. Guest Jacky Chou — Indexsy Website: https://jackychou.com/ YouTube: https://www.youtube.com/@indexsy X (Twitter): https://x.com/indexsy Brought to you by Graphed — AI data analytics you can chat with. Connect your data, build live dashboards in minutes: https://graphed.com What You’ll Learn The community-led SaaS funnel (audience → community → teach → tool) Local SEO 80/20: reviews, citations (NAP consistency), and CTR signals Why YouTube drives the most buyer-ready traffic for niche software Parasite SEO & Reddit tactics to earn visibility and brand mentions How “education first” communities expand TAM and reduce CAC Cold outreach that feeds branded search and category creation Chapters 00:00 Intro — Why the SaaS funnel is shifting to community-led 01:45 Local SEO 101: map pack vs. organic results 03:40 The 80/20: reviews, citations/NAP, CTR signals 06:10 Tactics for generating reviews & citations (pros/cons, risks) 09:55 Indexing citations faster; NAP consistency checklist 12:40 Community-led growth & seeding new agencies on LocalRank 15:05 Why local SEO is “stupid easy” right now (and where it’s competitive) 17:30 Prospecting & pricing: pick high-CPC verticals, value-based fees 20:15 Packaging offers: guarantees, radius games, productized services 22:40 The funnel behind LocalRank Academy → software upsell 25:20 Paid vs. organic: X threads, remarketing, long email drips 27:1…","meta_description":"Founders are ditching pure outbound for “community → product” funnels. Jacky Chou (Indexsy) breaks down a modern SaaS GTM: build audience, educate in a co…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3099,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110/episodes/local-seo-how-to-dominate-rankings-in-just-one-week/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110/local-seo-how-to-dominate-rankings-in-just-one-week.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}