{"podcast":{"title":"In the Pit with Cody Schneider | Marketing | Growth | Startups","slug":"in-the-pit-with-cody-schneider-marketing-growth-startups-6006110","podcast_index_feed_id":6006110,"rss_url":"https://feeds.transistor.fm/in-the-pit-podcast","website_url":null,"image_url":"https://img.transistorcdn.com/rYqWHBY73Ly65raa-x6IZ3N0AlzlnuW8OkqGGJELY0k/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM4Mzk2LzE2OTQ0/NDk3ODAtYXJ0d29y/ay5qcGc.jpg","author":"Cody Schneider","episode_count":68,"summary":"In the Pit shares what founders and marketers are seeing from the front lines. Join host Cody Schneider for personal brain dumps and conversations with business leaders to learn the strategies and tactics being used to acquire first customers, scale growth, and build thoroughbred marketing organizations. Listen down. Level up.","last_synced_at":"2026-09-23T20:18:04.566975+00:00","page_url":"https://stenobird.com/podcast/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110"},"episode":{"title":"He Got 100,000,000 impressions on LinkedIn for free and shares exact framework","slug":"he-got-100-000-000-impressions-on-linkedin-for-free-and-shares-exact-framework","published_at":"2025-08-07T16:55:34+00:00","page_url":"https://stenobird.com/podcast/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110/he-got-100-000-000-impressions-on-linkedin-for-free-and-shares-exact-framework","show_page_url":"https://stenobird.com/podcast/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110","url":"https://share.transistor.fm/s/0b33913d","audio_url":"https://media.transistor.fm/0b33913d/ebf2c799.mp3","summary":"https://www.graphed.com/ - AI data analyst to build dashboard and get insights If your LinkedIn feed looks like a museum of giant n8n screenshots and “comment to get the guide” posts…good. That means the playbook works— when you do it right . Paolo breaks down the exact framework his agency uses to turn LinkedIn into a repeatable inbound lead engine for B2B—especially SaaS, agencies, and info businesses. What You’ll Learn Lead magnet mechanics that still crush: how to pick the right asset (templates vs. guides), formats that perform (Notion docs, Miro boards, short scroll videos), and the “perceived value + curiosity + scarcity” combo. Hooks that make people click “See more”: trigger desire, fear, or curiosity in the first 3 lines. Pattern interrupts that boost reach: why oversized workflows, zoom-ins, and 10-second sped-up videos spike hover time and help the algo. Profile-as-landing-page: how to structure your headline, Featured section, and CTAs to funnel traffic without tanking post reach. Nurture after the comment: DM prompts that qualify intent, when to drop case studies, and how to avoid low-intent “free audit” traps. Where this shines: B2B SaaS, agencies, consultants/coaches—audiences that are active on LinkedIn and buy from content. Paolo’s Playbook (Step-by-Step) Pick the problem (one ICP pain your offer solves). Choose the asset format based on buyer type: Done-for-you buyers → plug-and-play templates . Education/info buyers → guides/videos . Design the preview media to signal value and create curiosity : Notion table of contents screenshot, massive Miro flow, or a 10-sec scroll video . Write the post like this: 3-line hook (desire/fear/curiosity). Promise + what’s inside. CTA to comment (optionally “repost for priority”). Light scarcity (e.g., 48-hour windo…","meta_description":"https://www.graphed.com/ - AI data analyst to build dashboard and get insights If your LinkedIn feed looks like a museum of giant n8n screenshots and “com…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2504,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110/episodes/he-got-100-000-000-impressions-on-linkedin-for-free-and-shares-exact-framework/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110/he-got-100-000-000-impressions-on-linkedin-for-free-and-shares-exact-framework.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}