{"podcast":{"title":"In the Pit with Cody Schneider | Marketing | Growth | Startups","slug":"in-the-pit-with-cody-schneider-marketing-growth-startups-6006110","podcast_index_feed_id":6006110,"rss_url":"https://feeds.transistor.fm/in-the-pit-podcast","website_url":null,"image_url":"https://img.transistorcdn.com/rYqWHBY73Ly65raa-x6IZ3N0AlzlnuW8OkqGGJELY0k/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM4Mzk2LzE2OTQ0/NDk3ODAtYXJ0d29y/ay5qcGc.jpg","author":"Cody Schneider","episode_count":68,"summary":"In the Pit shares what founders and marketers are seeing from the front lines. Join host Cody Schneider for personal brain dumps and conversations with business leaders to learn the strategies and tactics being used to acquire first customers, scale growth, and build thoroughbred marketing organizations. Listen down. Level up.","last_synced_at":"2026-09-23T20:18:04.566975+00:00","page_url":"https://stenobird.com/podcast/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110"},"episode":{"title":"ai seo crash course: pick one keyword and build brand mentions","slug":"ai-seo-crash-course-pick-one-keyword-and-build-brand-mentions","published_at":"2025-07-28T21:14:13+00:00","page_url":"https://stenobird.com/podcast/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110/ai-seo-crash-course-pick-one-keyword-and-build-brand-mentions","show_page_url":"https://stenobird.com/podcast/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110","url":"https://share.transistor.fm/s/e48c07a6","audio_url":"https://media.transistor.fm/e48c07a6/c8e16296.mp3","summary":"https://www.graphed.com/ - AI data analyst to build dashboard and get insights This AI SEO deep‑dive gets tactical. I sit down with Ilias Ismanalijev (aka @illyism ) to map the real discovery journey happening inside AI search—what users actually prompt from problem‑aware to buyer‑ready—and how to influence results across models (GPT, O3, Claude, Perplexity). You’ll learn how to surface the right phrases (not just keywords), make your pages AI‑readable , and win off‑page placements on the listicles and directories LLMs love to cite. What you’ll learn The 4 levels of AI search (no‑search → deep research) and how strategy changes at each. Prompt‑level intent mapping: info, comparison, executive/delegation, problem‑solving. How to spot AI‑generated queries in Google Search Console and build your tracking sheet. On‑page for LLMs: crawlability, structured content/markdown, alt text, and avoiding blockers (robots.txt, Next.js assets). Off‑page that moves rankings: listicle outreach, affiliate offers, directories (G2, Product Hunt), and Reddit/“parasite” opportunities. Why AI traffic is often more buyer‑ready —and how to target bottom‑of‑funnel prompts (e.g., “X vs Y,” “best X for Y,” pricing specifics). Chapters 0:00 Cold Open — What You’ll Learn 1:22 Sponsor: TalentFiber 2:25 Meet Ilias & Why AI SEO Now 3:02 Who Benefits Beyond SaaS? 4:58 Research vs. E‑com Use Cases 6:20 Comparison‑Style Prompts IRL 8:59 Brands Doing It Well (Examples) 10:46 Why AI Traffic Is Buyer‑Ready 13:42 Benchmarking AI Search Visibility 16:38 Frameworks for AI Keyword Research 20:58 On‑Page for LLMs (Crawlability) 23:30 Finding AI Queries in Search Console 27:30 Regex + Long‑Query Filters 28:25 The 4 Levels of AI Search 32:17 Bottom‑of‑Funnel Prompts That Convert 34:06 Off‑Page: Listicles, Affil…","meta_description":"https://www.graphed.com/ - AI data analyst to build dashboard and get insights This AI SEO deep‑dive gets tactical. I sit down with Ilias Ismanalijev (aka…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2947,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110/episodes/ai-seo-crash-course-pick-one-keyword-and-build-brand-mentions/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110/ai-seo-crash-course-pick-one-keyword-and-build-brand-mentions.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}