{"podcast":{"title":"In Studio with Kimberly Lovi","slug":"in-studio-with-kimberly-lovi-7053852","podcast_index_feed_id":7053852,"rss_url":"https://feeds.libsyn.com/272999/rss","website_url":"https://levelupwithkimberlylovi.libsyn.com/site","image_url":"https://static.libsyn.com/p/assets/c/2/5/7/c25774e99e197e07d959afa2a1bf1c87/NEW_In_Studio.png","author":"Iconic Nation Media","episode_count":218,"summary":"Kimberly Lovi is a wife, mother and CEO. In this podcast we discuss all the ways we can level up in life from mindset, business, wellness and more. We discuss overcoming adversity, mindset and unpacking success stories of changemakers. We explore wellness routines, hacks and key insights from industry experts. We highlight bumps and bruises that we all encounter on our way to becoming the best version of who we are and aspire to be. Kimberly speaks with entrepreneurs, professional athletes, influencers, and friends around the globe. So buckle up and get ready to be entertained, educated and inspired!","last_synced_at":"2026-07-15T16:19:46.869562+00:00","page_url":"https://stenobird.com/podcast/in-studio-with-kimberly-lovi-7053852"},"episode":{"title":"Demystifying CTV Ads with Matt McLeggon from Magnite","slug":"demystifying-ctv-ads-with-matt-mcleggon-from-magnite","published_at":"2026-06-10T07:00:00+00:00","page_url":"https://stenobird.com/podcast/in-studio-with-kimberly-lovi-7053852/demystifying-ctv-ads-with-matt-mcleggon-from-magnite","show_page_url":"https://stenobird.com/podcast/in-studio-with-kimberly-lovi-7053852","url":"https://diamondsandcoconutsblog.libsyn.com/demystifying-ctv-ads-with-matt-mcleggon-from-magnite","audio_url":"https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/diamondsandcoconutsblog/05_15_26_In_Studio207_Edit.mp3?dest-id=4761347","summary":"Ep. 209 - Ever felt like television advertising was a \"black box\" reserved only for massive corporations with six-figure budgets? Think again. The digital landscape has shifted dramatically, and the reality is that no company is too small for TV anymore. In this episode of In Studio, host Kimberly Lovi sits down with Matt \"Legs\" McLeggon, a 6'9\" streaming TV expert from Magnite. Together, they pull back the curtain on Connected TV (CTV) and streaming advertising to prove how accessible, affordable, and incredibly powerful it is for creators, small businesses, and large brands alike. Matt breaks down complex ad technology into simple terms, using a brilliant \"StubHub\" analogy to explain how advertising space is bought and sold today. If you've ever wanted to see your business on the big screen but didn't know where to start, this episode is your ultimate guide. Special Thanks to Melody Yazdenyar from PHYND for making the connection! Chapter Timestamps: [00:00] - Welcome & Meet \"Legs\" [01:14] - Demystifying Magnite: The StubHub Analogy [02:18] - Streaming vs. Connected TV (CTV) [02:44] - The Evolution of TV Advertising [04:41] - Hyper-Granular Data & Targeting Capabilities [05:53] - Programmatic Ads & The Death of Minimum Budgets [07:44] - AI Built-In Advisors & Self-Service Tools [09:44] - Smashing the Creative Barrier with Generative AI [11:38] - Budget Realities & Mid-Funnel Strategy [13:50] - Technical Specs & Human Ad Review [14:50] - Campaign Horizons & Content Strategy [15:18] - Tracking ROI: Performance & Conversion APIs (CAPI) [17:28] - The Creator Funnel: Owning Your Audience Data [19:40] - Wrap Up & Where to Find \"Legs\" Explore Magnite: https://www.magnite.com/ Connect with Matt: https://www.linkedin.com/in/mattmcleggon/ Follow Kimberly: https://www.instagram.…","meta_description":"Ep. 209 - Ever felt like television advertising was a \"black box\" reserved only for massive corporations with six-figure budgets? Think again. The digital…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2308,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/in-studio-with-kimberly-lovi-7053852/episodes/demystifying-ctv-ads-with-matt-mcleggon-from-magnite/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/in-studio-with-kimberly-lovi-7053852/demystifying-ctv-ads-with-matt-mcleggon-from-magnite.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}