{"podcast":{"title":"In Depth","slug":"in-depth-1318680","podcast_index_feed_id":1318680,"rss_url":"https://feeds.megaphone.fm/FRCH6787238462","website_url":"https://firstround.com/","image_url":"https://megaphone.imgix.net/podcasts/9426cbf8-25fe-11ec-a0b4-fb6861cc1eaf/image/f27cea2953ad25c68029f33bc99ba58b.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"First Round","episode_count":178,"summary":"Welcome to In Depth, a podcast from The First Round Review that’s dedicated to surfacing the tactical advice founders and startup leaders need to grow their teams, their companies and themselves. Hosted by Brett Berson, a partner at First Round, In Depth will cover a lot of ground and a wide range of topics, from hiring executives and becoming a better manager, to the importance of storytelling inside of your organization. But every interview will hit the level of tactical depth where the very best advice is found. We hope you’ll join us. Subscribe to “In Depth” now and learn more at firstround.com","last_synced_at":null,"page_url":"https://stenobird.com/podcast/in-depth-1318680"},"episode":{"title":"The pivot that paid off: How fal found explosive growth in generative media | Gorkem Yurtseven (Co-founder and CTO)","slug":"the-pivot-that-paid-off-how-fal-found-explosive-growth-in-generative-media-gorkem-yurtseven-co-founder-and-cto","published_at":"2025-10-22T14:29:00+00:00","page_url":"https://stenobird.com/podcast/in-depth-1318680/the-pivot-that-paid-off-how-fal-found-explosive-growth-in-generative-media-gorkem-yurtseven-co-founder-and-cto","show_page_url":"https://stenobird.com/podcast/in-depth-1318680","url":"https://traffic.megaphone.fm/FRCH1369273870.mp3","audio_url":"https://traffic.megaphone.fm/FRCH1369273870.mp3","summary":"Gorkem Yurtseven is the co-founder and CTO of fal, the generative media platform powering the next wave of image, video, and audio applications. In less than two years, fal has scaled from $2M to over $100M in ARR, serving over 2 million developers and more than 300 enterprises, including Adobe, Canva, and Shopify. In this conversation, Gorkem shares the inside story of fal's pivot into explosive growth, the technical and cultural philosophies driving its success, and his predictions for the future of AI-generated media. In today's episode, we discuss: How fal pivoted from data infrastructure to generative inference fal’s explosive year and how they scaled Why \"generative media\" is a greenfield new market fal's unique hiring philosophy and lean <50-person team Building a brand that resonates with developers What the world looks like in 2027 when AI-generated video becomes mainstream And much more… Where to find Gorkem: LinkedIn X / Twitter Where to find Todd: LinkedIn X / Twitter Where to find First Round Capital: Website: https://firstround.com/ First Round Review: https://review.firstround.com/ Twitter/X: https://twitter.com/firstround YouTube: https://www.youtube.com/@FirstRoundCapital This podcast on all platforms: https://review.firstround.com/podcast References: Adobe: https://www.adobe.com/ Amazon: https://www.amazon.com/ Anthropic: https://www.anthropic.com/ Base10: https://base10.vc/ Black Forest Labs: https://blackforestlabs.ai/ Burkay Gur: https://www.linkedin.com/in/burkaygur/ Canva: https://www.canva.com/ Clay: https://www.clay.com/ Coinbase: https://www.coinbase.com/ Cursor: https://www.cursor.com/ DALL-E: https://openai.com/dall-e-2 Databricks: https://www.databricks.com/ Dylan Patel: https://www.linkedin.com/in/dylanpatelsa/ fal: https://fal.ai/ Google…","meta_description":"Gorkem Yurtseven is the co-founder and CTO of fal, the generative media platform powering the next wave of image, video, and audio applications. In less t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3558,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/in-depth-1318680/episodes/the-pivot-that-paid-off-how-fal-found-explosive-growth-in-generative-media-gorkem-yurtseven-co-founder-and-cto/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/in-depth-1318680/the-pivot-that-paid-off-how-fal-found-explosive-growth-in-generative-media-gorkem-yurtseven-co-founder-and-cto.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}