{"podcast":{"title":"In Depth","slug":"in-depth-1318680","podcast_index_feed_id":1318680,"rss_url":"https://feeds.megaphone.fm/FRCH6787238462","website_url":"https://firstround.com/","image_url":"https://megaphone.imgix.net/podcasts/9426cbf8-25fe-11ec-a0b4-fb6861cc1eaf/image/f27cea2953ad25c68029f33bc99ba58b.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"First Round","episode_count":178,"summary":"Welcome to In Depth, a podcast from The First Round Review that’s dedicated to surfacing the tactical advice founders and startup leaders need to grow their teams, their companies and themselves. Hosted by Brett Berson, a partner at First Round, In Depth will cover a lot of ground and a wide range of topics, from hiring executives and becoming a better manager, to the importance of storytelling inside of your organization. But every interview will hit the level of tactical depth where the very best advice is found. We hope you’ll join us. Subscribe to “In Depth” now and learn more at firstround.com","last_synced_at":null,"page_url":"https://stenobird.com/podcast/in-depth-1318680"},"episode":{"title":"How Canva leveraged unconventional growth levers to grow to $42B | Cameron Adams (Co-founder & CPO)","slug":"how-canva-leveraged-unconventional-growth-levers-to-grow-to-42b-cameron-adams-co-founder-cpo","published_at":"2025-08-20T15:10:00+00:00","page_url":"https://stenobird.com/podcast/in-depth-1318680/how-canva-leveraged-unconventional-growth-levers-to-grow-to-42b-cameron-adams-co-founder-cpo","show_page_url":"https://stenobird.com/podcast/in-depth-1318680","url":"https://traffic.megaphone.fm/FRCH3592080876.mp3","audio_url":"https://traffic.megaphone.fm/FRCH3592080876.mp3","summary":"Cameron Adams is the co-founder and Chief Product Officer at Canva, the design platform valued at $42B as of July 2025, used by over 230 million people every month. Before starting Canva, Cameron was a designer and engineer at Google and co-founded Fluent, an email startup. In this episode, Cameron walks through Canva’s earliest days — from the remarkably fast courtship with co-founders Melanie Perkins and Cliff Obrecht, to the counterintuitive product decisions that helped Canva instantly resonate with users who thought they would never design anything. In this episode, we cover: How Canva turned social media managers into early evangelists Balancing a huge vision with scrappy execution Hard lessons from their near-silent launch day The two growth levers that changed everything And much more… References: Adobe: https://www.adobe.com/home Atlassian: https://www.atlassian.com/ Campaign Monitor: https://www.campaignmonitor.com/ Canva: https://www.canva.com/ Cliff Obrecht: https://www.linkedin.com/in/cliff-obrecht-79ba9920/ Dave Greiner: https://www.linkedin.com/in/davegreiner/ Lars Rasmussen: https://www.linkedin.com/in/larserasmussen/ Melanie Perkins: https://www.linkedin.com/in/melanieperkins/ Mike Cannon-Brookes: https://www.linkedin.com/in/mcannonbrookes/ New York Stock Exchange: https://www.nyse.com/ Pinterest: https://pinterest.com/ Scott Farquhar: https://www.linkedin.com/in/scottfarquhar/ Where to find Cameron: LinkedIn: https://www.linkedin.com/in/themaninblue/ Where to find Brett: LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/ Twitter/X: https://twitter.com/brettberson Where to find First Round Capital: Website: https://firstround.com/ First Round Review: https://review.firstround.com/ X/Twitter: https://twitter.com/firstround YouTube: https://www.…","meta_description":"Cameron Adams is the co-founder and Chief Product Officer at Canva, the design platform valued at $42B as of July 2025, used by over 230 million people ev…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3866,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/in-depth-1318680/episodes/how-canva-leveraged-unconventional-growth-levers-to-grow-to-42b-cameron-adams-co-founder-cpo/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/in-depth-1318680/how-canva-leveraged-unconventional-growth-levers-to-grow-to-42b-cameron-adams-co-founder-cpo.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}