{"podcast":{"title":"Impact Farming","slug":"impact-farming-334285","podcast_index_feed_id":334285,"rss_url":"https://impactfarming.libsyn.com/rss","website_url":"http://impactfarming.libsyn.com/website","image_url":"https://static.libsyn.com/p/assets/5/d/f/0/5df0edb6dfab897fe55e3c100dce7605/podcast_cover-4-20240610-v3pi251kdl.jpg","author":"Tracy Brunet","episode_count":446,"summary":"Welcome to Impact Farming, a podcast show dedicated to helping Canadian farmers excel in the business of farming. Our goal at Impact Farming is to introduce our audience, Canadian Farmers, to the people and ideas that are going to make an impact on their farm business. Host Tracy Brunet chats with today's most successful farm advisors and industry leaders to bring our audience the best and most important ideas. This show is designed to bring Canadian farmers impactful farm business information that can be consumed on the go.","last_synced_at":"2026-07-16T08:20:28.715610+00:00","page_url":"https://stenobird.com/podcast/impact-farming-334285"},"episode":{"title":"Understanding the Rye Market with Jason McGillivray of Scoular | KWS Hybrid Rye Series","slug":"understanding-the-rye-market-with-jason-mcgillivray-of-scoular-kws-hybrid-rye-series","published_at":"2026-04-17T19:00:00+00:00","page_url":"https://stenobird.com/podcast/impact-farming-334285/understanding-the-rye-market-with-jason-mcgillivray-of-scoular-kws-hybrid-rye-series","show_page_url":"https://stenobird.com/podcast/impact-farming-334285","url":"https://impactfarming.libsyn.com/understanding-the-rye-market-with-jason-mcgillivray-of-scoular-kws-hybrid-rye-series","audio_url":"https://traffic.libsyn.com/secure/impactfarming/Product_Spotlight_-_KWS_-_Jason_Scoular.m4a?dest-id=729499","summary":"In this Product Spotlight episode of Impact Farming, we continue our series exploring KWS Hybrid Rye and the growing opportunities around this crop. Host Tracy sits down with Jason McGillivray, Trade Unit Manager – Specialty Grains Group at Scoular, to discuss the evolving rye market, demand trends, and practical marketing strategies for farmers. With many growers currently holding rye in their bins or planning future acres, Jason shares insights into what buyers are looking for, where demand is growing, and how producers can position themselves to capture market opportunities. From market timing to quality factors and forward contracting strategies, this conversation offers practical takeaways for producers looking to better market their rye crop. In This Episode • An overview of Scoular and its role in specialty grain markets in Canada • What farmers should be thinking about right now if they have rye in storage • How the end-use market for rye is evolving and where demand is growing • Key quality factors buyers look for when purchasing rye • How farmers can make their grain more market-ready and easier to move • Marketing strategies and considerations for the 2026 rye crop • Whether forward contracting after winter survival checks makes sense for growers Why This Conversation Matters Rye markets have been evolving in recent years, with expanding uses in distilling, milling, feed, and specialty grain markets. Understanding how buyers like Scoular evaluate supply, quality, and demand can help farmers make more informed marketing decisions. This episode provides practical insights to help producers navigate the rye market and position their crop for success. Tune in to hear how rye markets are evolving and what farmers should be thinking about when it comes to marketin…","meta_description":"In this Product Spotlight episode of Impact Farming, we continue our series exploring KWS Hybrid Rye and the growing opportunities around this crop. Host…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1133,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/impact-farming-334285/episodes/understanding-the-rye-market-with-jason-mcgillivray-of-scoular-kws-hybrid-rye-series/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/impact-farming-334285/understanding-the-rye-market-with-jason-mcgillivray-of-scoular-kws-hybrid-rye-series.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}