{"podcast":{"title":"iDigress with Troy Sandidge","slug":"idigress-with-troy-sandidge-1328803","podcast_index_feed_id":1328803,"rss_url":"https://feeds.simplecast.com/GrGZIoU6","website_url":"https://iDigress.fm","image_url":"https://image.simplecastcdn.com/images/5d0f857a-3f05-482b-8c82-d1418b859ac6/f1655a3c-3ae9-4cdd-98a5-0dffb557502e/3000x3000/idigress_podcast_with_troy_sandidge_new_coverart.jpg?aid=rss_feed","author":"Troy Sandidge","episode_count":148,"summary":"Want to grow and scale your business with more clarity, strategy, and sustainability? The iDigress Podcast helps founders, marketers, entrepreneurs, and business leaders simplify growth by turning strategy, growth systems, positioning, and performance into sustainable profitability and scalable revenue. Hosted by Troy Sandidge, aka the Strategy Hacker®, iDigress breaks down the marketing frameworks, business insights, sales principles, brand positioning, market differentiation, value creation, AI-era growth shifts, and proven methodologies Troy uses as a founder, growth strategist, board advisor, marketing consultant, acclaimed author, and global keynote speaker to help brands clarify their message, identify their value, strengthen their market position, build smarter systems, and accelerate growth. Through solo deep-dive episodes, strategic workshop breakdowns, and masterclass conversations with high-level leaders, founders, and experts, iDigress delivers an unapologetically candid, highly energetic, and culturally fluent podcast experience that makes complex growth strategy clear, practical, and actionable. Across 15+ years, $200 Million+ in client revenue generated, 40+ brands…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/idigress-with-troy-sandidge-1328803"},"episode":{"title":"139. More Money, More Time, Or Both… If Your Marketing Can’t Prove It, You Won’t Win!","slug":"139-more-money-more-time-or-both-if-your-marketing-can-t-prove-it-you-won-t-win","published_at":"2025-12-16T11:00:00+00:00","page_url":"https://stenobird.com/podcast/idigress-with-troy-sandidge-1328803/139-more-money-more-time-or-both-if-your-marketing-can-t-prove-it-you-won-t-win","show_page_url":"https://stenobird.com/podcast/idigress-with-troy-sandidge-1328803","url":"https://iDigress.fm","audio_url":"https://cdn.simplecast.com/audio/685896de-cea4-48bb-aa7c-7380c35116e9/episodes/4267a84e-a431-488c-8c8e-7ed79d48d440/audio/e856dd12-b132-4e97-85f9-779e1fe81d8d/default_tc.mp3?aid=rss_feed&feed=GrGZIoU6","summary":"If what you offer helps people make more money, save time, or both, you will be in demand. If it doesn't, you won't be in business very long. In this episode, I break down why most marketing fails at one core job: communicating value clearly. You will learn how to distill your message, translate features into outcomes, improve the buyer experience, and create momentum without relying on hype, shortcuts, or endless content. This is about simplifying your message, proving value fast, and fixing the gaps that quietly cost you revenue.","meta_description":"If what you offer helps people make more money, save time, or both, you will be in demand. If it doesn't, you won't be in business very long. In this epis…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2628,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/idigress-with-troy-sandidge-1328803/episodes/139-more-money-more-time-or-both-if-your-marketing-can-t-prove-it-you-won-t-win/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/idigress-with-troy-sandidge-1328803/139-more-money-more-time-or-both-if-your-marketing-can-t-prove-it-you-won-t-win.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}