{"podcast":{"title":"iDigress with Troy Sandidge","slug":"idigress-with-troy-sandidge-1328803","podcast_index_feed_id":1328803,"rss_url":"https://feeds.simplecast.com/GrGZIoU6","website_url":"https://iDigress.fm","image_url":"https://image.simplecastcdn.com/images/5d0f857a-3f05-482b-8c82-d1418b859ac6/f1655a3c-3ae9-4cdd-98a5-0dffb557502e/3000x3000/idigress_podcast_with_troy_sandidge_new_coverart.jpg?aid=rss_feed","author":"Troy Sandidge","episode_count":148,"summary":"Want to grow and scale your business with more clarity, strategy, and sustainability? The iDigress Podcast helps founders, marketers, entrepreneurs, and business leaders simplify growth by turning strategy, growth systems, positioning, and performance into sustainable profitability and scalable revenue. Hosted by Troy Sandidge, aka the Strategy Hacker®, iDigress breaks down the marketing frameworks, business insights, sales principles, brand positioning, market differentiation, value creation, AI-era growth shifts, and proven methodologies Troy uses as a founder, growth strategist, board advisor, marketing consultant, acclaimed author, and global keynote speaker to help brands clarify their message, identify their value, strengthen their market position, build smarter systems, and accelerate growth. Through solo deep-dive episodes, strategic workshop breakdowns, and masterclass conversations with high-level leaders, founders, and experts, iDigress delivers an unapologetically candid, highly energetic, and culturally fluent podcast experience that makes complex growth strategy clear, practical, and actionable. Across 15+ years, $200 Million+ in client revenue generated, 40+ brands…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/idigress-with-troy-sandidge-1328803"},"episode":{"title":"130. The New Shift Marketers Can No Longer Ignore! [ABM vs MBM vs CBM]","slug":"130-the-new-shift-marketers-can-no-longer-ignore-abm-vs-mbm-vs-cbm","published_at":"2025-02-18T21:25:44+00:00","page_url":"https://stenobird.com/podcast/idigress-with-troy-sandidge-1328803/130-the-new-shift-marketers-can-no-longer-ignore-abm-vs-mbm-vs-cbm","show_page_url":"https://stenobird.com/podcast/idigress-with-troy-sandidge-1328803","url":"https://iDigress.fm","audio_url":"https://cdn.simplecast.com/audio/685896de-cea4-48bb-aa7c-7380c35116e9/episodes/230b0fe0-6dba-4416-b574-bd60f6655b2a/audio/e679ffce-35a7-468b-aa06-28cd899eb067/default_tc.mp3?aid=rss_feed&feed=GrGZIoU6","summary":"Is Account-Based Marketing still the unequivocal way to go? Or have the markets shifted and require a different approach? For most marketers, Account-Based Marketing (ABM) is the gold standard: highly targeted, sales-aligned, and built to close high-value accounts. Then you have Market-Based Marketing (MBM), which expands the lens to broader demand capture, category creation, and positioning at scale. But the REAL power shift to consider? Community-Based Marketing (CBM). CBM isn’t just about audience segmentation; it’s about integration. This episode will break down all three and show you how to turn your community into your growth engine: generating organic conversations, referrals, and loyalty that no ad spend can replicate.","meta_description":"Is Account-Based Marketing still the unequivocal way to go? Or have the markets shifted and require a different approach? For most marketers, Account-Base…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1001,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/idigress-with-troy-sandidge-1328803/episodes/130-the-new-shift-marketers-can-no-longer-ignore-abm-vs-mbm-vs-cbm/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/idigress-with-troy-sandidge-1328803/130-the-new-shift-marketers-can-no-longer-ignore-abm-vs-mbm-vs-cbm.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}