{"podcast":{"title":"iDigress with Troy Sandidge","slug":"idigress-with-troy-sandidge-1328803","podcast_index_feed_id":1328803,"rss_url":"https://feeds.simplecast.com/GrGZIoU6","website_url":"https://iDigress.fm","image_url":"https://image.simplecastcdn.com/images/5d0f857a-3f05-482b-8c82-d1418b859ac6/f1655a3c-3ae9-4cdd-98a5-0dffb557502e/3000x3000/idigress_podcast_with_troy_sandidge_new_coverart.jpg?aid=rss_feed","author":"Troy Sandidge","episode_count":148,"summary":"Want to grow and scale your business with more clarity, strategy, and sustainability? The iDigress Podcast helps founders, marketers, entrepreneurs, and business leaders simplify growth by turning strategy, growth systems, positioning, and performance into sustainable profitability and scalable revenue. Hosted by Troy Sandidge, aka the Strategy Hacker®, iDigress breaks down the marketing frameworks, business insights, sales principles, brand positioning, market differentiation, value creation, AI-era growth shifts, and proven methodologies Troy uses as a founder, growth strategist, board advisor, marketing consultant, acclaimed author, and global keynote speaker to help brands clarify their message, identify their value, strengthen their market position, build smarter systems, and accelerate growth. Through solo deep-dive episodes, strategic workshop breakdowns, and masterclass conversations with high-level leaders, founders, and experts, iDigress delivers an unapologetically candid, highly energetic, and culturally fluent podcast experience that makes complex growth strategy clear, practical, and actionable. Across 15+ years, $200 Million+ in client revenue generated, 40+ brands…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/idigress-with-troy-sandidge-1328803"},"episode":{"title":"129. Can't Sell? Marketing Stinks? Use This Cheat Code: Sell Up ↑ Market Down ↓ Convert More →","slug":"129-can-t-sell-marketing-stinks-use-this-cheat-code-sell-up-market-down-convert-more","published_at":"2025-01-31T06:43:46+00:00","page_url":"https://stenobird.com/podcast/idigress-with-troy-sandidge-1328803/129-can-t-sell-marketing-stinks-use-this-cheat-code-sell-up-market-down-convert-more","show_page_url":"https://stenobird.com/podcast/idigress-with-troy-sandidge-1328803","url":"https://iDigress.fm","audio_url":"https://cdn.simplecast.com/audio/685896de-cea4-48bb-aa7c-7380c35116e9/episodes/1bb2bba0-427a-4a71-a998-498515b84501/audio/043b96e3-bf6e-43eb-986e-1cd86e29aefd/default_tc.mp3?aid=rss_feed&feed=GrGZIoU6","summary":"Brutal truth: most businesses can’t sell up and can’t market down. Many struggle to position themselves in a way that earns the attention of high-value buyers while simultaneously failing to resonate with the people who actually influence buying decisions. But what if I told you there's a \"cheat code\" to help level up your sales and marketing initiatives right now? Let's talk about it!","meta_description":"Brutal truth: most businesses can’t sell up and can’t market down. Many struggle to position themselves in a way that earns the attention of high-value bu…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1598,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/idigress-with-troy-sandidge-1328803/episodes/129-can-t-sell-marketing-stinks-use-this-cheat-code-sell-up-market-down-convert-more/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/idigress-with-troy-sandidge-1328803/129-can-t-sell-marketing-stinks-use-this-cheat-code-sell-up-market-down-convert-more.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}