{"podcast":{"title":"Hunters and Unicorns","slug":"hunters-and-unicorns-1378689","podcast_index_feed_id":1378689,"rss_url":"https://feed.podbean.com/huntersandunicorns/feed.xml","website_url":"https://huntersandunicorns.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/9005185/hu_podbean_logo_1600bfjow.png","author":"huntersandunicorns","episode_count":100,"summary":"Introducing ’Hunters and Unicorns’ – Your Gateway to Tech Leadership Insights! Are you hungry for the inside scoop on what it takes to lead in the dynamic world of technology? Look no further than our celebrated interview series, ’Hunters and Unicorns’! Join us as we dive deep into the journeys of the trailblazers who are shaping the future of the tech landscape. 🎙️ Unveil the Playbooks of Tech Titans! 🚀 Revealing strategies of tech leaders driving growth. 🔍 Dive into pivotal past experiences. 🌐 1M+ global downloads – a community of tech enthusiasts. 🎯 Insights from thought leaders, entrepreneurs, execs. 🔥 Ignite innovation, leadership, extraordinary achievements. 🦄🎉 Subscribe for transformative tech insights!","last_synced_at":"2026-06-18T00:17:43.678058+00:00","page_url":"https://stenobird.com/podcast/hunters-and-unicorns-1378689"},"episode":{"title":"Beyond the Sales Playbook: The #1 Skill for Getting Ahead in Tech with Emma Maslen","slug":"beyond-the-sales-playbook-the-1-skill-for-getting-ahead-in-tech-with-emma-maslen","published_at":"2025-11-19T10:13:20+00:00","page_url":"https://stenobird.com/podcast/hunters-and-unicorns-1378689/beyond-the-sales-playbook-the-1-skill-for-getting-ahead-in-tech-with-emma-maslen","show_page_url":"https://stenobird.com/podcast/hunters-and-unicorns-1378689","url":"https://huntersandunicorns.podbean.com/e/beyond-the-sales-playbook-the-1-skill-for-getting-ahead-in-tech-with-emma-maslen/","audio_url":"https://mcdn.podbean.com/mf/web/ih4gad7da97wv8k8/Hunters_UKL_Emma_v2_audio.mp3","summary":"In this episode of the Great Leaders UK series, we welcome Emma Maslen, author, angel investor, and founder of inspir'em. Emma draws on her successful career in large organizations like SAP and BMC to discuss the crucial difference between theoretical playbooks and their real-world, behavioral application. She stresses that the playbook is a framework to drive curiosity and risk mitigation, not a tick-box exercise. Emma also shares why networking is a constant professional necessity, detailing the common mistakes people make and how leaders can intentionally build their networks to gain knowledge and accelerate their careers. 🙌 Thanks to Our Sponsors! PGAI: https://www.getpg.ai Selr: https://selr.ai 🏹 Key Topics Covered 01:40 - What's inspir'em? 03:06 - It's about curiosity, not checklists 04:36 - The flaw of the \"100% Med-Pic score\" 06:50 - Why the playbook can't be a preach 11:09 - Leaders not present during sales training 12:05 - Verbalizing questions and intentionally 14:13 - Customizing the discovery process 16:48 - Discovery is a Two-Way Dating Process 18:05 - Career Shift from corporate MD 25:37 - The Power of Networking 30:50 - Good vs. Bad Networking 35:51 - Networking for internal success. 41:05 - The value of community 51:37 - The value of coaching 💥 3 Biggest Lessons: The Playbook is a Framework for Curiosity, Not a Checklist: When Meddic, Med-PICC, or any framework becomes a mere tick-box exercise, it becomes pointless. It should instead function as a tool to continuously drive curiosity, expose risks in your pipeline, and prompt deeper questions. Winning Requires Leadership Buy-In (Not Dictation): Sales training fails when executives and leaders see it as something \"done to the sales team,\" often not even attending the training themselves. Successful adop…","meta_description":"In this episode of the Great Leaders UK series, we welcome Emma Maslen, author, angel investor, and founder of inspir'em. Emma draws on her successful car…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3679,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/hunters-and-unicorns-1378689/episodes/beyond-the-sales-playbook-the-1-skill-for-getting-ahead-in-tech-with-emma-maslen/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/hunters-and-unicorns-1378689/beyond-the-sales-playbook-the-1-skill-for-getting-ahead-in-tech-with-emma-maslen.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}