{"podcast":{"title":"Humans of Multifamily","slug":"humans-of-multifamily-7072570","podcast_index_feed_id":7072570,"rss_url":"https://anchor.fm/s/fcb95274/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/zuma-marketing","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/42300037/42300037-1729773268412-5617dc195250b.jpg","author":"Zuma","episode_count":76,"summary":"CEO and Founder of Zuma, Shiv Gettu uncovers the untold human side of the multifamily industry’s key figures. From love to loss and everything in between, Humans of Multifamily dives deep into the raw, real-life stories that shape our industry. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. ⚡️ Go to getzuma.com to learn more!","last_synced_at":null,"page_url":"https://stenobird.com/podcast/humans-of-multifamily-7072570"},"episode":{"title":"Darren Williams: Why Multifamily Is a Customer Service Business","slug":"darren-williams-why-multifamily-is-a-customer-service-business","published_at":"2026-02-05T15:17:13+00:00","page_url":"https://stenobird.com/podcast/humans-of-multifamily-7072570/darren-williams-why-multifamily-is-a-customer-service-business","show_page_url":"https://stenobird.com/podcast/humans-of-multifamily-7072570","url":"https://podcasters.spotify.com/pod/show/zuma-marketing/episodes/Darren-Williams-Why-Multifamily-Is-a-Customer-Service-Business-e3em9h3","audio_url":"https://anchor.fm/s/fcb95274/podcast/play/115074019/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-1-5%2F417527741-44100-2-b6eeafd01c22d.mp3","summary":"In this episode, we sit down with Darren Williams, President of Portico Property Management, for a deeply honest conversation on leadership, resilience, and why multifamily must become a true customer service business. From growing up in a town of less than 500 people in Jerome, Arizona, to leading one of the most people-centric companies in the industry, Darren shares the experiences that shaped his leadership philosophy — early loss, immigrant roots, and a relentless commitment to getting better every day. This episode goes beyond property management. It’s about grit, vulnerability, building teams, and why great leadership isn’t about being perfect — it’s about being real.If you care about building better companies, leading with authenticity, and creating exceptional resident experiences, this is a conversation you won’t want to miss. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv Gettu on LinkedIn.","meta_description":"In this episode, we sit down with Darren Williams, President of Portico Property Management, for a deeply honest conversation on leadership, resilience, a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":6659,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/humans-of-multifamily-7072570/episodes/darren-williams-why-multifamily-is-a-customer-service-business/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/humans-of-multifamily-7072570/darren-williams-why-multifamily-is-a-customer-service-business.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}