{"podcast":{"title":"Humans of Martech","slug":"humans-of-martech-1320163","podcast_index_feed_id":1320163,"rss_url":"https://feeds.transistor.fm/humans-of-martech","website_url":"https://www.humansofmartech.com","image_url":"https://img.transistorcdn.com/0YE0AdjhX5bQmu9HqF_AB6lM_fcU8jAVQ5W-loHrlxA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hZGE5/NTRiZjYwMDI0NWM5/MmE4MDQ1NWJlODA3/MjUxYy5wbmc.jpg","author":"Phil Gamache","episode_count":238,"summary":"Future-proofing the humans behind the tech. Follow Phil Gamache and Darrell Alfonso on their mission to help future-proof the humans behind the tech and have successful careers in the constantly expanding universe of martech.","last_synced_at":"2026-09-15T16:21:32.290092+00:00","page_url":"https://stenobird.com/podcast/humans-of-martech-1320163"},"episode":{"title":"234: How to run a marketing ops audit and turn it into a roadmap with Kelsie Dube","slug":"234-how-to-run-a-marketing-ops-audit-and-turn-it-into-a-roadmap-with-kelsie-dube","published_at":"2026-08-25T08:00:00+00:00","page_url":"https://stenobird.com/podcast/humans-of-martech-1320163/234-how-to-run-a-marketing-ops-audit-and-turn-it-into-a-roadmap-with-kelsie-dube","show_page_url":"https://stenobird.com/podcast/humans-of-martech-1320163","url":"https://humansofmartech.com/2026/08/25/234-how-to-run-a-marketing-ops-audit/","audio_url":"https://media.transistor.fm/71c792b3/69834cae.mp3","summary":"What's up everyone, today we have the pleasure of sitting down with Kelsie Dube, Director of Marketing Operations and Automation at Unanet. (00:00) - Intro (01:09) - In This Episode (05:31) - Why New Marketing Ops Leaders Should Audit Before They Act (10:09) - How to Run a Marketing Ops Audit When You Join a Company (16:04) - How to Balance a Full Audit Against Your Boss's Priorities (19:00) - How to Spot a Process Problem Disguised as a Tool Problem (23:41) - How to Surface Shadow Processes and Duplicate Tools in an Audit (31:08) - How to Choose a New Martech Tool With a Tiger Team of Power Users (35:30) - How to Turn a Marketing Ops Audit Into a Prioritized Roadmap (41:20) - How to Align Your Team on a Measurement Philosophy (44:22) - What Happens to Junior Marketing Ops When AI Eats the Entry-Level Work (49:26) - How to Turn Marketing Ops From Ticket-Takers Into Business Partners (52:40) - How to Use One Interview Question to Screen for Team Fit (56:57) - How a Marketing Ops Leader Decides What Deserves Her Energy Summary: Kelsie Dube joined Unanet and did the one thing most new ops leaders are too nervous to do: nothing, at least at first. In this episode she breaks down the 30-day audit she runs before changing a single tool, how she sorts 30-plus problems into big rocks, quick wins, and parked FY27 headaches, and why she'd rather build a \"digital twin\" to argue with than buy another platform. She gets into the tiger-team playbook that makes tool replacements actually stick, the measurement fight every team should have out loud, and what happens to junior marketers when AI eats the entry-level rung. It's a full field guide to walking into a new company and earning trust before you change anything, plus the interview question she uses to know if you'll thrive on he…","meta_description":"What's up everyone, today we have the pleasure of sitting down with Kelsie Dube, Director of Marketing Operations and Automation at Unanet. (00:00) - Intr…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3649,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/humans-of-martech-1320163/episodes/234-how-to-run-a-marketing-ops-audit-and-turn-it-into-a-roadmap-with-kelsie-dube/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/humans-of-martech-1320163/234-how-to-run-a-marketing-ops-audit-and-turn-it-into-a-roadmap-with-kelsie-dube.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}