{"podcast":{"title":"Humans of Martech","slug":"humans-of-martech-1320163","podcast_index_feed_id":1320163,"rss_url":"https://feeds.transistor.fm/humans-of-martech","website_url":"https://www.humansofmartech.com","image_url":"https://img.transistorcdn.com/0YE0AdjhX5bQmu9HqF_AB6lM_fcU8jAVQ5W-loHrlxA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hZGE5/NTRiZjYwMDI0NWM5/MmE4MDQ1NWJlODA3/MjUxYy5wbmc.jpg","author":"Phil Gamache","episode_count":238,"summary":"Future-proofing the humans behind the tech. Follow Phil Gamache and Darrell Alfonso on their mission to help future-proof the humans behind the tech and have successful careers in the constantly expanding universe of martech.","last_synced_at":"2026-09-15T16:21:32.290092+00:00","page_url":"https://stenobird.com/podcast/humans-of-martech-1320163"},"episode":{"title":"229: The Privacy lawsuits coming for every marketing team, with Cara Caruso and Dustin Taylor","slug":"229-the-privacy-lawsuits-coming-for-every-marketing-team-with-cara-caruso-and-dustin-taylor","published_at":"2026-07-21T08:00:00+00:00","page_url":"https://stenobird.com/podcast/humans-of-martech-1320163/229-the-privacy-lawsuits-coming-for-every-marketing-team-with-cara-caruso-and-dustin-taylor","show_page_url":"https://stenobird.com/podcast/humans-of-martech-1320163","url":"https://humansofmartech.com/2026/07/21/229-the-privacy-lawsuits-coming-for-every-marketing-team/","audio_url":"https://media.transistor.fm/2b4dfdca/c6e691a7.mp3","summary":"What's up everyone, today we have the pleasure of sitting down with Cara Caruso, CEO and co-founder of Sentinel Insights, and Dustin Taylor, counsel at Troutman Pepper Locke. We'll cover: (00:00) - Cara-audio (00:53) - In This Episode (04:40) - 1 — Why Your Website Is Running More Tracking Tools Than You Know (08:17) - 2 — How a Plaintiff's Firm Turns Your Website Into a Lawsuit (17:55) - 3 — The ECPA Wave and the Privacy Policy That Sues You (20:53) - 4 — What Consent Drift Actually Looks Like (25:16) - 5 — Who Actually Owns Privacy Compliance (30:49) - 6 — The Business Case for Privacy-First Marketing (35:52) - 7 — What Marketing Ops Can Do About Privacy This Week (42:35) - 8 — Why Email Marketing Is the Next Privacy Lawsuit (48:04) - 9 — AI, Consent, and Being Forced to Delete Your Data (51:46) - 10 — Why Small Companies Get Privacy Lawsuits Too (58:42) - 11 — How to Decide What Deserves Your Energy Summary: A privacy-software CEO and a litigation defense attorney walk into a podcast and proceed to scare every marketer in the room, in the most useful way possible. Cara Caruso has scanned over 10,000 websites and found nearly 90% of them non-compliant, while Dustin Taylor has defended more than 100 companies against the exact lawsuits that follow. Together they trace how a forgotten tag from three years ago becomes a seven-figure settlement, why your own privacy policy is the document most likely to sue you, and how one month of a broken cookie banner turns into 10,000 dollars per visitor. Then they flip the whole thing and make the case for why clean, consented data actually performs better. Stick around for the part where your email open rates might be illegal and the FTC makes companies delete four years of data. About Cara Caruso and Dustin Taylor Cara Caruso is…","meta_description":"What's up everyone, today we have the pleasure of sitting down with Cara Caruso, CEO and co-founder of Sentinel Insights, and Dustin Taylor, counsel at Tr…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3992,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/humans-of-martech-1320163/episodes/229-the-privacy-lawsuits-coming-for-every-marketing-team-with-cara-caruso-and-dustin-taylor/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/humans-of-martech-1320163/229-the-privacy-lawsuits-coming-for-every-marketing-team-with-cara-caruso-and-dustin-taylor.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}