{"podcast":{"title":"Humans of Martech","slug":"humans-of-martech-1320163","podcast_index_feed_id":1320163,"rss_url":"https://feeds.transistor.fm/humans-of-martech","website_url":"https://www.humansofmartech.com","image_url":"https://img.transistorcdn.com/0YE0AdjhX5bQmu9HqF_AB6lM_fcU8jAVQ5W-loHrlxA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hZGE5/NTRiZjYwMDI0NWM5/MmE4MDQ1NWJlODA3/MjUxYy5wbmc.jpg","author":"Phil Gamache","episode_count":223,"summary":"Future-proofing the humans behind the tech. Follow Phil Gamache and Darrell Alfonso on their mission to help future-proof the humans behind the tech and have successful careers in the constantly expanding universe of martech.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/humans-of-martech-1320163"},"episode":{"title":"220: Alex Halliday: How to build content engineering systems that get cited and scale without slop","slug":"220-alex-halliday-how-to-build-content-engineering-systems-that-get-cited-and-scale-without-slop","published_at":"2026-05-19T08:00:00+00:00","page_url":"https://stenobird.com/podcast/humans-of-martech-1320163/220-alex-halliday-how-to-build-content-engineering-systems-that-get-cited-and-scale-without-slop","show_page_url":"https://stenobird.com/podcast/humans-of-martech-1320163","url":"https://share.transistor.fm/s/a42f5a28","audio_url":"https://media.transistor.fm/a42f5a28/03a89619.mp3","summary":"What's up everyone, today we have the pleasure of sitting down with Alex Halliday, Founder and CEO at AirOps. (00:00) - Intro (01:19) - In This Episode (01:54) - Sponsor: Attribution App (02:57) - Sponsor: GrowthLoop (04:19) - How AirOps Pivoted to AI Content Engineering (08:23) - The Real Definition of Content Engineering and Why It's Not About Publishing More (13:14) - What a Content Engineer Does That a Senior Content Marketer Does Not (27:31) - What It Actually Takes to Get AI Content Past a Human Editor (30:52) - Sponsor: Knak (32:00) - Sponsor: MoEngage (43:21) - Why Review Becomes the Bottleneck After You Automate Content Production (47:13) - Why Enterprise CMS Integration Is Harder Than the Content Quality Problem (51:07) - Why the Agent Runtime Is the Next Competitive Battleground for Content Teams (55:02) - What the Case Against Content Engineering Gets Wrong About the Role (58:08) - What a Content Engineering Team Looks Like in 3 Years (01:03:45) - How Alex Decides What Deserves His Energy Summary: Alex built AirOps to help teams access company data, then a conversation with Sam Altman and a cramped middle seat on a flight to Atlanta changed everything. In this episode, he breaks down what content engineering actually means — not just generating more AI content, but building the systems infrastructure to maintain quality, freshness, and brand accuracy across everything a company has ever put online. He makes the counterintuitive case that great content engineering puts more humans into the content process, and explains why 98% of AirOps's pilots convert to annual customers while most AI content pilots fail. If you think AI content is just a faster way to publish more, this episode will change how you think about it. About Alex Halliday Alex Halliday is the F…","meta_description":"What's up everyone, today we have the pleasure of sitting down with Alex Halliday, Founder and CEO at AirOps. (00:00) - Intro (01:19) - In This Episode (0…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3966,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/humans-of-martech-1320163/episodes/220-alex-halliday-how-to-build-content-engineering-systems-that-get-cited-and-scale-without-slop/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/humans-of-martech-1320163/220-alex-halliday-how-to-build-content-engineering-systems-that-get-cited-and-scale-without-slop.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}