{"podcast":{"title":"Humans of Growth: Stories & Strategies Behind Business Growth & Business Development","slug":"humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269","podcast_index_feed_id":7523269,"rss_url":"https://feed.podbean.com/perisson/feed.xml","website_url":"https://perisson.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/21394849/Podcast-2000x2000.jpg","author":"Aly Hathcock","episode_count":54,"summary":"Behind every business & its growth is a human in the trenches. On Humans of Growth , host Aly Hathcock interviews CEOs, CMOs, and marketing executives driving business development, demand generation, and brand strategy. These aren’t surface-level chats about lead funnels and KPIs. They’re raw, insightful conversations that reveal how real leaders build marketing engines, scale revenue, and create lasting customer relationships. Expect candid stories about leadership, growth marketing, sales enablement, brand positioning, content strategy, customer acquisition, and everything in between. From scrappy startups to enterprise marketing teams, we explore the playbooks, mindsets, and human decisions behind business growth. If you care about branding & positioning, marketing strategy, sales & customer retention, or the future of growth, this is your podcast.","last_synced_at":"2026-07-23T18:19:05.422619+00:00","page_url":"https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269"},"episode":{"title":"Why Your CRM Follow-Up System Matters More Than More Leads","slug":"why-your-crm-follow-up-system-matters-more-than-more-leads","published_at":"2026-06-04T09:00:00+00:00","page_url":"https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269/why-your-crm-follow-up-system-matters-more-than-more-leads","show_page_url":"https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269","url":"https://perisson.podbean.com/e/why-your-crm-follow-up-system-matters-more-than-more-leads/","audio_url":"https://mcdn.podbean.com/mf/web/vh2n2xvfdcbt993x/JamesLaJoie_PSPCompass.mp3","summary":"Most business owners think they have a lead problem.They don’t.They have a follow-up problem.Because you can spend thousands on ads, SEO, website traffic, Google Business Profile optimization, and lead generation, but if no one responds quickly, if the sales process is messy, or if leads disappear into a broken CRM, that marketing spend is wasted.In this episode of Humans of Growth, I sit down with James LaJoie, co-founder of PSP Compass, to break down why “more leads” is not always the answer, and why the businesses that grow fastest are often the ones with the best systems, not the biggest marketing budgets.We get into speed-to-lead, customer lifetime value, local business marketing, AI automation, CRM follow-up systems, and why consistency is one of the biggest differences between companies that scale and companies that stall.In this episode, we cover:✔ Why most businesses don’t actually need more leads, they need a better follow-up process✔ How speed-to-lead can make or break growth, especially in home services and local businesses✔ Why your sales pipeline may be the real reason your marketing “isn’t working”✔ The customer lifetime value numbers every business owner should know✔ Why calls, form fills, and response times matter more than traffic alone✔ How a slow follow-up process can waste your entire ad spend✔ What a strong lead follow-up system should look like after someone submits a form or calls✔ How AI automation can improve customer relationships without replacing human connection✔ The CRM automations every small business should consider building first✔ Why consistency is one of the biggest growth advantages a business can have✔ The underrated power of Google Business Profile for local business marketingIf you’re a business owner, home service company, or lo…","meta_description":"Most business owners think they have a lead problem.They don’t.They have a follow-up problem.Because you can spend thousands on ads, SEO, website traffic,…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1593,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269/episodes/why-your-crm-follow-up-system-matters-more-than-more-leads/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269/why-your-crm-follow-up-system-matters-more-than-more-leads.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}