{"podcast":{"title":"Humans of Growth: Stories & Strategies Behind Business Growth & Business Development","slug":"humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269","podcast_index_feed_id":7523269,"rss_url":"https://feed.podbean.com/perisson/feed.xml","website_url":"https://perisson.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/21394849/Podcast-2000x2000.jpg","author":"Aly Hathcock","episode_count":54,"summary":"Behind every business & its growth is a human in the trenches. On Humans of Growth , host Aly Hathcock interviews CEOs, CMOs, and marketing executives driving business development, demand generation, and brand strategy. These aren’t surface-level chats about lead funnels and KPIs. They’re raw, insightful conversations that reveal how real leaders build marketing engines, scale revenue, and create lasting customer relationships. Expect candid stories about leadership, growth marketing, sales enablement, brand positioning, content strategy, customer acquisition, and everything in between. From scrappy startups to enterprise marketing teams, we explore the playbooks, mindsets, and human decisions behind business growth. If you care about branding & positioning, marketing strategy, sales & customer retention, or the future of growth, this is your podcast.","last_synced_at":"2026-07-23T18:19:05.422619+00:00","page_url":"https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269"},"episode":{"title":"Reputation Marketing & Thought Leadership: The Growth Lever Most Brands Ignore","slug":"reputation-marketing-thought-leadership-the-growth-lever-most-brands-ignore","published_at":"2026-04-16T09:00:00+00:00","page_url":"https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269/reputation-marketing-thought-leadership-the-growth-lever-most-brands-ignore","show_page_url":"https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269","url":"https://perisson.podbean.com/e/reputation-marketing-thought-leadership-the-growth-lever-most-brands-ignore/","audio_url":"https://mcdn.podbean.com/mf/web/w66qmzw99mk7pbkt/Katy_Powell.mp3","summary":"Most B2B companies invest in visibility before they invest in credibility.That’s backwards.In today’s market, attention is cheap — but trust is rare. And if your brand reputation isn’t strong, no amount of ad spend will fix it. That’s where reputation marketing comes in.In this episode of Humans of Growth, I’m joined by Katy Hendricks, CMO at Powell Communications, a B2B PR agency that helps creative and marketing-driven companies build authority in their industries. We talk about… ✔ How intentional PR planning and focused thought leadership strategy shape long-term credibility✔ Why brand reputation compounds over time✔ The difference between visibility and authority✔ How to structure PR planning across a 12-month cycle✔ Why earned credibility outperforms paid reach in B2B✔ How executives can turn expertise into influence If you’re thinking about growth beyond clicks and impressions, this conversation will challenge how you approach your brand reputation — and what it actually takes to build authority in your industry. ______________________ RESOURCES:Get help finding the right marketing partner. Get help acquiring business funding.","meta_description":"Most B2B companies invest in visibility before they invest in credibility.That’s backwards.In today’s market, attention is cheap — but trust is rare. And…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1701,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269/episodes/reputation-marketing-thought-leadership-the-growth-lever-most-brands-ignore/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269/reputation-marketing-thought-leadership-the-growth-lever-most-brands-ignore.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}