{"podcast":{"title":"Humans of Growth: Stories & Strategies Behind Business Growth & Business Development","slug":"humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269","podcast_index_feed_id":7523269,"rss_url":"https://feed.podbean.com/perisson/feed.xml","website_url":"https://perisson.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/21394849/Podcast-2000x2000.jpg","author":"Aly Hathcock","episode_count":54,"summary":"Behind every business & its growth is a human in the trenches. On Humans of Growth , host Aly Hathcock interviews CEOs, CMOs, and marketing executives driving business development, demand generation, and brand strategy. These aren’t surface-level chats about lead funnels and KPIs. They’re raw, insightful conversations that reveal how real leaders build marketing engines, scale revenue, and create lasting customer relationships. Expect candid stories about leadership, growth marketing, sales enablement, brand positioning, content strategy, customer acquisition, and everything in between. From scrappy startups to enterprise marketing teams, we explore the playbooks, mindsets, and human decisions behind business growth. If you care about branding & positioning, marketing strategy, sales & customer retention, or the future of growth, this is your podcast.","last_synced_at":"2026-07-23T18:19:05.422619+00:00","page_url":"https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269"},"episode":{"title":"Omnichannel Customer Journey: The New Playbook for Trust-Based Growth","slug":"omnichannel-customer-journey-the-new-playbook-for-trust-based-growth","published_at":"2026-03-30T09:00:00+00:00","page_url":"https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269/omnichannel-customer-journey-the-new-playbook-for-trust-based-growth","show_page_url":"https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269","url":"https://perisson.podbean.com/e/omnichannel-customer-journey-the-new-playbook-for-trust-based-growth/","audio_url":"https://mcdn.podbean.com/mf/web/hdahityyibeju8wr/DENISE_PCGDIGITAL.mp3","summary":"Most businesses are still marketing like it’s 2016.Run some ads.Boost a few posts.Hope the phones ring.But today’s buyer doesn’t move in a straight line — they move across dozens of touchpoints. Search. Social. Streaming. Email. Reviews. Your website. Then back again.That’s the reality of the omnichannel customer journey.In this episode of Humans of Growth, we break down why the old 7-touchpoint myth is dead and what it really takes to win in a world of 30+ interactions before someone converts. We explore how multi-touch attribution changes the way you measure marketing success, and why most businesses are over-investing in ads while under-investing in trust.You’ll learn:✔ Why your website is your most overlooked growth lever✔ How website conversion optimization impacts every other marketing channel✔ The connection between communication quality and closing deals✔ Why race-to-the-bottom pricing is usually a symptom of weak positioning✔ How clean data powers smarter targeting across the entire funnel✔ What a modern customer experience strategy actually looks likeThis conversation isn’t just about dealerships or storefronts — it applies to any local or service-based business trying to grow in a digital-first world.Because growth today isn’t about one great ad.It’s about building a cohesive, trust-driven omnichannel customer journey that works together — from first click to final sale.Let’s dive in.______________________ RESOURCES:Get help finding the right marketing partner. Learn more about PCG Digital here.","meta_description":"Most businesses are still marketing like it’s 2016.Run some ads.Boost a few posts.Hope the phones ring.But today’s buyer doesn’t move in a straight line —…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2291,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269/episodes/omnichannel-customer-journey-the-new-playbook-for-trust-based-growth/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269/omnichannel-customer-journey-the-new-playbook-for-trust-based-growth.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}