{"podcast":{"title":"Humans of Growth: Stories & Strategies Behind Business Growth & Business Development","slug":"humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269","podcast_index_feed_id":7523269,"rss_url":"https://feed.podbean.com/perisson/feed.xml","website_url":"https://perisson.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/21394849/Podcast-2000x2000.jpg","author":"Aly Hathcock","episode_count":54,"summary":"Behind every business & its growth is a human in the trenches. On Humans of Growth , host Aly Hathcock interviews CEOs, CMOs, and marketing executives driving business development, demand generation, and brand strategy. These aren’t surface-level chats about lead funnels and KPIs. They’re raw, insightful conversations that reveal how real leaders build marketing engines, scale revenue, and create lasting customer relationships. Expect candid stories about leadership, growth marketing, sales enablement, brand positioning, content strategy, customer acquisition, and everything in between. From scrappy startups to enterprise marketing teams, we explore the playbooks, mindsets, and human decisions behind business growth. If you care about branding & positioning, marketing strategy, sales & customer retention, or the future of growth, this is your podcast.","last_synced_at":"2026-07-23T18:19:05.422619+00:00","page_url":"https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269"},"episode":{"title":"Is SEO Dead? What Actually Works in AI Search and Google Rankings","slug":"is-seo-dead-what-actually-works-in-ai-search-and-google-rankings","published_at":"2026-05-14T09:00:00+00:00","page_url":"https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269/is-seo-dead-what-actually-works-in-ai-search-and-google-rankings","show_page_url":"https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269","url":"https://perisson.podbean.com/e/is-seo-dead-what-actually-works-in-ai-search-and-google-rankings/","audio_url":"https://mcdn.podbean.com/mf/web/kwyzr2md9mjtz3t7/Sophie_Brannon_StudioHawk.mp3","summary":"Paid ads are renting. SEO is buying. Most business owners pour their marketing budget into Google Ads and Meta because the math feels obvious — drop in a dollar, pull out five. But the channel that actually compounds, the one that builds lead generation you don't have to keep paying for, usually gets pushed to the back of the budget. And that's how most businesses end up funding Mark Zuckerberg's next yacht instead of building real long-term traffic. In this episode of Humans of Growth, I sit down with Sophie Brannon, CEO of StudioHawk US, a global SEO agency that's been ranking businesses on Google for over a decade. We get into the SEO strategy that actually works in 2026 — what early traction really looks like, why paid CPCs are about to skyrocket, and how to think about SEO when AI search is rewriting the rules of discovery. Sophie breaks down the three core pillars of SEO (technical, content, and authority), why \"chunkable\" content is the new ranking advantage in ChatGPT and AI Overviews, and the outdated black hat tactics making a quiet comeback — and getting penalized hard. In this episode, we cover:Why SEO is the most underrated lead generation channel for small businesses, and what it actually costs you to ignore it ✔ The renting vs buying analogy: paid ads vs SEO and how to think about real marketing ROI✔ Realistic SEO timelines: what to expect in your first 90 days vs the full 6–12 month curve✔ The three pillars of SEO strategy: technical foundation, content, and authority✔ How to know if your website is technically set up to rank (and the free tools that flag issues)✔ Keyword intent vs search volume: why high-intent, low-volume keywords often beat the obvious targets✔ What actually makes a blog post rank on Google in 2026✔ How AI search is changing SEO — an…","meta_description":"Paid ads are renting. SEO is buying. Most business owners pour their marketing budget into Google Ads and Meta because the math feels obvious — drop in a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1968,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269/episodes/is-seo-dead-what-actually-works-in-ai-search-and-google-rankings/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269/is-seo-dead-what-actually-works-in-ai-search-and-google-rankings.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}