{"podcast":{"title":"Humans of Growth: Stories & Strategies Behind Business Growth & Business Development","slug":"humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269","podcast_index_feed_id":7523269,"rss_url":"https://feed.podbean.com/perisson/feed.xml","website_url":"https://perisson.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/21394849/Podcast-2000x2000.jpg","author":"Aly Hathcock","episode_count":54,"summary":"Behind every business & its growth is a human in the trenches. On Humans of Growth , host Aly Hathcock interviews CEOs, CMOs, and marketing executives driving business development, demand generation, and brand strategy. These aren’t surface-level chats about lead funnels and KPIs. They’re raw, insightful conversations that reveal how real leaders build marketing engines, scale revenue, and create lasting customer relationships. Expect candid stories about leadership, growth marketing, sales enablement, brand positioning, content strategy, customer acquisition, and everything in between. From scrappy startups to enterprise marketing teams, we explore the playbooks, mindsets, and human decisions behind business growth. If you care about branding & positioning, marketing strategy, sales & customer retention, or the future of growth, this is your podcast.","last_synced_at":"2026-07-23T18:19:05.422619+00:00","page_url":"https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269"},"episode":{"title":"Data-Driven Decision Making: From Vanity Metrics to Real Growth","slug":"data-driven-decision-making-from-vanity-metrics-to-real-growth","published_at":"2026-04-14T09:00:00+00:00","page_url":"https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269/data-driven-decision-making-from-vanity-metrics-to-real-growth","show_page_url":"https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269","url":"https://perisson.podbean.com/e/data-driven-decision-making-from-vanity-metrics-to-real-growth/","audio_url":"https://mcdn.podbean.com/mf/web/quzjqikxafxife6e/LizRoss_ShiftParadigm.mp3","summary":"If you can’t clearly explain why growth is happening — or why it’s not — you’re headed towards disaster.In this episode of Humans of Growth, I sit down with Liz Ross, CEO of Shift Paradigm, to unpack what really breaks inside growing companies long before revenue flatlines.We talk about why so many leaders believe they’re practicing data-driven decision making — when they’re actually operating on anecdotes, incomplete dashboards, and siloed reporting. Marketing celebrates MQLs. Sales pushes for pipeline. Leadership stares at lagging revenue. And somewhere in the middle, growth gets muddy.This conversation dives into:✔ Why marketing and sales alignment breaks down in B2B organizations✔ How data silos quietly distort your understanding of performance✔ The concept of a “golden record” and building a true source of truth✔ Why organic leads can outperform paid channels — and how to prove it✔ Why attribution debates often distract from the real question: did the business grow?We also explore the rising role of AI in business strategy — and why AI won’t save companies from bad judgment. In fact, it exposes it. When AI can generate answers instantly, the competitive advantage shifts to leaders who ask better questions, challenge assumptions, and decide what not to do.If growth feels heavier, messier, or more confusing than it should…If dashboards are full but clarity is missing…If your teams are busy but results feel inconsistent…This episode will help you see what’s actually in the way.______________________RESOURCES:Get help finding the right marketing partner. Learn more about Shift Paradigm here.","meta_description":"If you can’t clearly explain why growth is happening — or why it’s not — you’re headed towards disaster.In this episode of Humans of Growth, I sit down wi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2353,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269/episodes/data-driven-decision-making-from-vanity-metrics-to-real-growth/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269/data-driven-decision-making-from-vanity-metrics-to-real-growth.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}