{"podcast":{"title":"How to Succeed Podcast","slug":"how-to-succeed-podcast-218065","podcast_index_feed_id":218065,"rss_url":"https://howtosucceed.libsyn.com/rss","website_url":"https://www.sandler.com/","image_url":"https://static.libsyn.com/p/assets/1/1/2/4/11243ca2c05bf797e55e3c100dce7605/HowToSucceed_Podcast.png","author":"Sandler","episode_count":704,"summary":"The How to Succeed Podcast teaches the success principles and interpersonal communication skills needed to get to the top and stay there. We are dedicated to empowering life-long learners and ambitious entrepreneurs with options for growth they didn't know they had. Through our reinforcement training, we provide advanced communication techniques needed to excel, provide accountability in implementing behavior, and help nurture the attitudes necessary to reach the highest levels of success. Visit www.sandler.com for more information.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/how-to-succeed-podcast-218065"},"episode":{"title":"How to Succeed at Account-Based Marketing at Any Size with Kerri Martinek","slug":"how-to-succeed-at-account-based-marketing-at-any-size-with-kerri-martinek","published_at":"2024-10-21T08:58:00+00:00","page_url":"https://stenobird.com/podcast/how-to-succeed-podcast-218065/how-to-succeed-at-account-based-marketing-at-any-size-with-kerri-martinek","show_page_url":"https://stenobird.com/podcast/how-to-succeed-podcast-218065","url":"https://howtosucceed.libsyn.com/how-to-succeed-at-account-based-marketing-at-any-size-with-kerri-martinek","audio_url":"https://traffic.libsyn.com/clean/secure/howtosucceed/How_to_Succeed_at_Account_Based_Marketing_at_Any_Size_with_Kerri_Martinek.mp3?dest-id=352791","summary":"Unlock the power of Account-Based Marketing (ABM) and revolutionize your business strategy with insights from Kerri Martinek, head of global brand and marketing at Sandler. Discover why targeting entire accounts instead of individual leads is crucial in the B2B world, particularly when dealing with comprehensive buying committees that can include up to 20 people. Learn how even small businesses can leverage tools like ZoomInfo and HubSpot to implement ABM effectively without breaking the bank. Kerri demystifies common misconceptions around ABM, proving that it's not just for large enterprises, and offers practical advice on creating target account lists and balancing personalized buyer experiences with a broader focus. Ready to elevate your ABM game? This episode dives into advanced tactics to create impactful workflows and automation strategies using next-level tools like HubSpot Copilot. You'll hear about real-world success stories featuring high-touch campaigns and multi-channel approaches that drive impressive conversion rates and meet pipeline goals. Whether you're just starting or looking to refine your ABM efforts, the episode provides valuable encouragement and resources, including free materials on Sandler's website and an invite to the Sandler Summit in Orlando. Don't miss this opportunity to harness the full potential of ABM and transform your business outcomes. (00:11) Account-Based Marketing Strategies for Small Businesses (12:41) Advanced ABM Tactics and Success (20:49) ABM Encouragement and Resources (00:11) Account-Based Marketing Strategies for Small Businesses This chapter explores how to effectively implement Account-Based Marketing (ABM) for businesses of any size. Kerri breaks down the fundamentals of ABM, emphasizing its importance in targeting en…","meta_description":"Unlock the power of Account-Based Marketing (ABM) and revolutionize your business strategy with insights from Kerri Martinek, head of global brand and mar…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1298,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/how-to-succeed-podcast-218065/episodes/how-to-succeed-at-account-based-marketing-at-any-size-with-kerri-martinek/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/how-to-succeed-podcast-218065/how-to-succeed-at-account-based-marketing-at-any-size-with-kerri-martinek.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}