{"podcast":{"title":"How to be a Savvy Creative","slug":"how-to-be-a-savvy-creative-7848591","podcast_index_feed_id":7848591,"rss_url":"https://feeds.acast.com/public/shows/69f984843a143563edb99f26","website_url":"https://thesavvycreative.com.au/","image_url":"https://assets.pippa.io/shows/69f984843a143563edb99f26/1777977822107-806199a3-5a30-4bcd-a0e9-bed08b406fde.jpeg","author":"Nell Nakkan","episode_count":11,"summary":"How to be a Savvy Creative is a podcast for anyone who is living and breathing a creative pursuit but perhaps lacks a little of the business know how that is essential for building a sustainable career. Nell Nakkan, failed actress turned entrepreneur interviews experts in different fields to uncover if there is anything to be borrowed and applied to the life of a freelancer. This season offers the foundations like Marketing 101, the importance of building an online presence, getting good at managing your finances and how to write a killer grant application. To learn more visit the website: https://thesavvycreative.com.au/ Follow us at: https://www.instagram.com/the_savvycreative/ Watch this chat: https://www.youtube.com/@MaidenMediaOfficial Produced by: https://thepodcastbutler.com/ Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-07T06:17:37.335649+00:00","page_url":"https://stenobird.com/podcast/how-to-be-a-savvy-creative-7848591"},"episode":{"title":"6. Identifying your customer","slug":"6-identifying-your-customer","published_at":"2026-06-08T16:00:00+00:00","page_url":"https://stenobird.com/podcast/how-to-be-a-savvy-creative-7848591/6-identifying-your-customer","show_page_url":"https://stenobird.com/podcast/how-to-be-a-savvy-creative-7848591","url":"https://thesavvycreative.com.au/","audio_url":"https://sphinx.acast.com/p/open/s/69f984843a143563edb99f26/e/6a26794748dd4e968983de50/media.mp3","summary":"In this episode I chat with Natalie Lynch, Digital Producer and Founder of Cinch Media.  It’s so important to understand your target market and we look at both understanding and crafting strategy to reach both your product/film’s target audience and also your own customer - ie. Who is going to give you work and opportunities? We talk a lot about content in the episode and it directly relates to the prior episode with Carmel so if you haven’t listened chronologically - go back and listen to episode 5 first.  Legally Blonde Cinch Media A Company of One   Screen Vixens Natalie Lynch: LinkedIn https://www.instagram.com/nat_cinch_media To learn more visit the website: https://thesavvycreative.com.au/ Follow us at: https://www.instagram.com/the_savvycreative/ Watch this chat: https://www.youtube.com/@MaidenMediaOfficial Produced by Sam Blacker: https://thepodcastbutler.com/ Recorded with: Pivotal Conversations  Music by Gen Patrick: https://www.instagram.com /genpatrick.wav/ Hosted on Acast. See acast.com/privacy for more information.","meta_description":"In this episode I chat with Natalie Lynch, Digital Producer and Founder of Cinch Media. It’s so important to understand your target market and we lo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3006,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/how-to-be-a-savvy-creative-7848591/episodes/6-identifying-your-customer/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/how-to-be-a-savvy-creative-7848591/6-identifying-your-customer.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}