{"podcast":{"title":"How Leaders Lead with David Novak","slug":"how-leaders-lead-with-david-novak-223023","podcast_index_feed_id":223023,"rss_url":"https://feeds.megaphone.fm/howleaderslead","website_url":"https://howleaderslead.com","image_url":"https://megaphone.imgix.net/podcasts/6bab2ff0-cd00-11ea-a4ca-5bda13c2144a/image/cfc8cf64993bd71123c84936a9ec095a.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"David Novak Leadership","episode_count":467,"summary":"How Leaders Lead gives you a front-row seat to exclusive conversations with the world’s most iconic leaders across business, sports, and entertainment. Hosted by David Novak, Co-founder and former CEO of Yum! Brands, this podcast pulls back the curtain on how top CEOs, founders, and game-changers make things happen. When you tune in, you’ll learn from legends like Tom Brady, Condoleezza Rice, Jamie Dimon, Coach Prime (Deion Sanders), Indra Nooyi, Stanley Druckenmiller, and more. Other guests include: CEO of Starbucks CEO of Target Co-founder of Home Depot and many others... David’s unique perspective and thought-provoking questions distill the wisdom of these leaders into actionable insights you can use to elevate your own leadership game. Whether you’re just starting your leadership journey or already leading teams, this show helps you build the confidence you need to lead well.","last_synced_at":"2026-07-23T14:21:35.222098+00:00","page_url":"https://stenobird.com/podcast/how-leaders-lead-with-david-novak-223023"},"episode":{"title":"#291: Mark Smucker, Chair and CEO, The J.M. Smucker Company – Understand the soul of your brand","slug":"291-mark-smucker-chair-and-ceo-the-j-m-smucker-company-understand-the-soul-of-your-brand","published_at":"2026-05-14T05:00:00+00:00","page_url":"https://stenobird.com/podcast/how-leaders-lead-with-david-novak-223023/291-mark-smucker-chair-and-ceo-the-j-m-smucker-company-understand-the-soul-of-your-brand","show_page_url":"https://stenobird.com/podcast/how-leaders-lead-with-david-novak-223023","url":"http://howleaderslead.com/podcast/","audio_url":"https://chtbl.com/track/DCB44F/traffic.megaphone.fm/DVL6591166702.mp3","summary":"What’s the soul of your brand? And why might it be the secret to unlocking a new chapter of growth for your company? Today, David sits down with Mark Smucker. He’s the CEO and Chair of The J.M. Smucker Company, which is home to iconic brands like Smucker’s, Folgers, Uncrustables, Hostess, and Milk Bone. And he’s obsessed with understanding the soul of a brand. By knowing what his brands truly stand for, he and his team can make smarter creative decisions, take the right risks, and keep growing even when consumer tastes shift. If you want a brand that’s relevant, authentic, and successful, don’t miss this episode. You’ll also learn: The question Mark asks before making any creative decision How to make your core values more than just a list of ideals Why it took 10 years to scale Uncrustables (hint: it involves bread bubbles) The marketing principle that put Ludacris in a JIF commercial Take your learning further. Get proven leadership advice from these (free!) resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The How Leaders Lead App⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: A vast library of 90-second leadership lessons to stay sharp on the go ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Daily Insight Emails⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.","meta_description":"What’s the soul of your brand? And why might it be the secret to unlocking a new chapter of growth for your company? Today, David sits down with Mark Smuc…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3350,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/how-leaders-lead-with-david-novak-223023/episodes/291-mark-smucker-chair-and-ceo-the-j-m-smucker-company-understand-the-soul-of-your-brand/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/how-leaders-lead-with-david-novak-223023/291-mark-smucker-chair-and-ceo-the-j-m-smucker-company-understand-the-soul-of-your-brand.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}