{"podcast":{"title":"How Leaders Lead with David Novak","slug":"how-leaders-lead-with-david-novak-223023","podcast_index_feed_id":223023,"rss_url":"https://feeds.megaphone.fm/howleaderslead","website_url":"https://howleaderslead.com","image_url":"https://megaphone.imgix.net/podcasts/6bab2ff0-cd00-11ea-a4ca-5bda13c2144a/image/cfc8cf64993bd71123c84936a9ec095a.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"David Novak Leadership","episode_count":467,"summary":"How Leaders Lead gives you a front-row seat to exclusive conversations with the world’s most iconic leaders across business, sports, and entertainment. Hosted by David Novak, Co-founder and former CEO of Yum! Brands, this podcast pulls back the curtain on how top CEOs, founders, and game-changers make things happen. When you tune in, you’ll learn from legends like Tom Brady, Condoleezza Rice, Jamie Dimon, Coach Prime (Deion Sanders), Indra Nooyi, Stanley Druckenmiller, and more. Other guests include: CEO of Starbucks CEO of Target Co-founder of Home Depot and many others... David’s unique perspective and thought-provoking questions distill the wisdom of these leaders into actionable insights you can use to elevate your own leadership game. Whether you’re just starting your leadership journey or already leading teams, this show helps you build the confidence you need to lead well.","last_synced_at":"2026-07-23T14:21:35.222098+00:00","page_url":"https://stenobird.com/podcast/how-leaders-lead-with-david-novak-223023"},"episode":{"title":"#288: James “JC” Curleigh, CEO, Pelican Products – How to reframe what you sell","slug":"288-james-jc-curleigh-ceo-pelican-products-how-to-reframe-what-you-sell","published_at":"2026-04-23T05:00:00+00:00","page_url":"https://stenobird.com/podcast/how-leaders-lead-with-david-novak-223023/288-james-jc-curleigh-ceo-pelican-products-how-to-reframe-what-you-sell","show_page_url":"https://stenobird.com/podcast/how-leaders-lead-with-david-novak-223023","url":"http://howleaderslead.com/podcast/","audio_url":"https://chtbl.com/track/DCB44F/traffic.megaphone.fm/DVL1036457376.mp3","summary":"Most leaders think they’re in the business of selling their product. JC Curleigh thinks that’s exactly what limits your growth. And as CEO of Pelican, he’s helping the company make a profound shift: they’re not in the protective case business, they’re in the protection business. JC understands that great brands sell more than products, and he knows how to position them the right way. In fact, it’s how he led turnarounds at iconic brands like Levi’s and Gibson Guitars. In today’s episode, you’ll see how to use the same thinking to revitalize and expand your own brand. You’ll also learn: How to make better decisions by being “aggressively patient” The incredible story behind the naming rights for Levi’s Stadium What “helicopter vision” is, and why every leader should have it What you need instead of a “Plan B” Take your learning further. Get proven leadership advice from these (free!) resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The How Leaders Lead App⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: A vast library of 90-second leadership lessons to stay sharp on the go ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Daily Insight Emails⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.","meta_description":"Most leaders think they’re in the business of selling their product. JC Curleigh thinks that’s exactly what limits your growth. And as CEO of Pelican, he’…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4265,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/how-leaders-lead-with-david-novak-223023/episodes/288-james-jc-curleigh-ceo-pelican-products-how-to-reframe-what-you-sell/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/how-leaders-lead-with-david-novak-223023/288-james-jc-curleigh-ceo-pelican-products-how-to-reframe-what-you-sell.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}