{"podcast":{"title":"How I Built This with Guy Raz","slug":"how-i-built-this-with-guy-raz-714258","podcast_index_feed_id":714258,"rss_url":"https://rss.art19.com/how-i-built-this","website_url":"https://wondery.com/shows/how-i-built-this/?utm_source=rss","image_url":"https://content.production.cdn.art19.com/images/56/ae/46/57/56ae4657-2aa7-4cfc-8ddf-9be24410d5ed/a42755c24a721ea0aaed99c400150d8e67da266430f4bf312684a4bd64e5a1b2f4be14f56746ce0633855e356d7a41a0973d96be2dd0f1d4a174bbe7f456aa4e.jpeg","author":"Guy Raz | Wondery","episode_count":842,"summary":"Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. New episodes release on Mondays and Thursdays.","last_synced_at":"2026-06-15T16:17:51.485190+00:00","page_url":"https://stenobird.com/podcast/how-i-built-this-with-guy-raz-714258"},"episode":{"title":"Shep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lifestyle Brand.","slug":"shep-and-ian-murray-vineyard-vines-a-stale-product-transforms-into-a-lifestyle-brand","published_at":"2026-04-27T07:10:00+00:00","page_url":"https://stenobird.com/podcast/how-i-built-this-with-guy-raz-714258/shep-and-ian-murray-vineyard-vines-a-stale-product-transforms-into-a-lifestyle-brand","show_page_url":"https://stenobird.com/podcast/how-i-built-this-with-guy-raz-714258","url":"https://rss.art19.com/episodes/30577acd-0a96-4b5c-9301-d43b955cbb1a.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","audio_url":"https://rss.art19.com/episodes/30577acd-0a96-4b5c-9301-d43b955cbb1a.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","summary":"In the late 1990s, Shep and Ian Murray looked at a shrinking category–men’s ties–and saw an opportunity: a necktie isn’t just functional. It’s expressive. It can signal identity, taste, aspiration.    With no fashion experience and no outside investors, the Murray brothers started making colorful ties inspired by their childhoods in Martha’s Vineyard — tiny whales, sailboats, island street signs. What began as a small, improbable tie business grew into Vineyard Vines: a half-billion-dollar lifestyle brand with more than 100 stores and major department store distribution.  In this episode, Shep and Ian talk about why they quit their stable jobs to turn a sleepy product into a national brand, which began as a family business and remains so to this day.  What you’ll learn:  Why a great business can start in a category that everyone thinks is dying How to build distribution when you have no roadmap and few connections  What bootstrapping teaches founders that outside capital often doesn’t How improvised marketing can create outsized attention Knowing the difference between a fashion brand and a “brand” brand Timestamps:  00:10:22 - The brothers both hate their desk jobs: “How was your day?” “It sucked.”  00:11:20 - Vineyard Vines starts on a family trip, with a nudge from a hotel manager 00:13:46 - Early designs: whales, fish, jeeps, street signs  00:25:39 - Finally quitting their jobs– they’re thrilled, their parents–not so much 00:30:42 - Landing their first order for $1800. “We’re never gonna have to work anymore!” 00:34:40 - The brand gets a boost from a PR stunt during the Clinton-Lewinsky scandal 00:47:00 - The “Get to $5 million” mentor advice that kept them focused  00:49:23 - The brothers open their…","meta_description":"In the late 1990s, Shep and Ian Murray looked at a shrinking category–men’s ties–and saw an opportunity: a necktie isn’t just functional. It’s expressive.…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4084,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/how-i-built-this-with-guy-raz-714258/episodes/shep-and-ian-murray-vineyard-vines-a-stale-product-transforms-into-a-lifestyle-brand/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/how-i-built-this-with-guy-raz-714258/shep-and-ian-murray-vineyard-vines-a-stale-product-transforms-into-a-lifestyle-brand.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}