{"podcast":{"title":"How I Built This with Guy Raz","slug":"how-i-built-this-with-guy-raz-714258","podcast_index_feed_id":714258,"rss_url":"https://rss.art19.com/how-i-built-this","website_url":"https://wondery.com/shows/how-i-built-this/?utm_source=rss","image_url":"https://content.production.cdn.art19.com/images/56/ae/46/57/56ae4657-2aa7-4cfc-8ddf-9be24410d5ed/a42755c24a721ea0aaed99c400150d8e67da266430f4bf312684a4bd64e5a1b2f4be14f56746ce0633855e356d7a41a0973d96be2dd0f1d4a174bbe7f456aa4e.jpeg","author":"Guy Raz | Wondery","episode_count":842,"summary":"Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. New episodes release on Mondays and Thursdays.","last_synced_at":"2026-06-15T16:17:51.485190+00:00","page_url":"https://stenobird.com/podcast/how-i-built-this-with-guy-raz-714258"},"episode":{"title":"Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.","slug":"justin-s-nut-butter-justin-gold-he-was-waiting-tables-then-he-reinvented-peanut-butter","published_at":"2026-05-25T07:10:00+00:00","page_url":"https://stenobird.com/podcast/how-i-built-this-with-guy-raz-714258/justin-s-nut-butter-justin-gold-he-was-waiting-tables-then-he-reinvented-peanut-butter","show_page_url":"https://stenobird.com/podcast/how-i-built-this-with-guy-raz-714258","url":"https://rss.art19.com/episodes/b456c4b4-0243-4e46-9460-d0de7cf5d98b.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","audio_url":"https://rss.art19.com/episodes/b456c4b4-0243-4e46-9460-d0de7cf5d98b.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","summary":"At 25, Justin Gold was making experimental peanut butter in his home kitchen with a food processor and a stack of recipe journals. His singular obsession: bring new life to a tired lunchtime staple. What started as late-night experiments with honey, cinnamon and banana eventually became Justin's — one of the most influential natural food brands of the last two decades. At first, Justin got rejected by most grocery stores he approached. He worked overnight in a shared industrial kitchen, hand-filling jars one at a time. He couldn’t get a distributor, so he stocked the shelves at the Boulder Whole Foods himself. And when growth stalled… he had an idea during a mountain bike ride that would transform the company: What if peanut butter came in a squeeze pack? In this episode, Justin explains how relentless experimentation and stubbornness helped him build a category-defining brand — and how, with each entrepreneurial milestone, an even more challenging one emerged. YOU’LL LEARN:    How Justin reverse-engineered flavored peanut butter in his apartment How launching in Boulder gave him a big advantage How he learned when to listen to feedback, and when to ignore it  The deal he made with Whole Foods: “I’ll stock the shelves myself.” How the squeeze pack transformed the business, and why it almost didn’t work  The power of naïve persistence in entrepreneurship Timestamps: 00:09:35 — The obsessive recipe experiments that became Justin’s edge 00:16:25 — Getting support from Boulder’s startup food community  00:21:28 — Raising $35,000– and shocking his family: “I wanna make peanut butter!”  00:42:51 — The farmers market feedback that changed the product line 00:46:56 — Justin talks his way into the first Whole Foods  00:51:47 — J…","meta_description":"At 25, Justin Gold was making experimental peanut butter in his home kitchen with a food processor and a stack of recipe journals. His singular obsession:…","key_points":[],"chapters":[],"topics":[],"duration_seconds":5242,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/how-i-built-this-with-guy-raz-714258/episodes/justin-s-nut-butter-justin-gold-he-was-waiting-tables-then-he-reinvented-peanut-butter/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/how-i-built-this-with-guy-raz-714258/justin-s-nut-butter-justin-gold-he-was-waiting-tables-then-he-reinvented-peanut-butter.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}