{"podcast":{"title":"How I Built This with Guy Raz","slug":"how-i-built-this-with-guy-raz-714258","podcast_index_feed_id":714258,"rss_url":"https://rss.art19.com/how-i-built-this","website_url":"https://wondery.com/shows/how-i-built-this/?utm_source=rss","image_url":"https://content.production.cdn.art19.com/images/56/ae/46/57/56ae4657-2aa7-4cfc-8ddf-9be24410d5ed/a42755c24a721ea0aaed99c400150d8e67da266430f4bf312684a4bd64e5a1b2f4be14f56746ce0633855e356d7a41a0973d96be2dd0f1d4a174bbe7f456aa4e.jpeg","author":"Guy Raz | Wondery","episode_count":842,"summary":"Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. New episodes release on Mondays and Thursdays.","last_synced_at":"2026-06-15T16:17:51.485190+00:00","page_url":"https://stenobird.com/podcast/how-i-built-this-with-guy-raz-714258"},"episode":{"title":"diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)","slug":"diapers-com-marc-lore-the-ecommerce-visionary-who-lost-to-amazon-but-still-made-billions-2021","published_at":"2026-03-30T07:00:00+00:00","page_url":"https://stenobird.com/podcast/how-i-built-this-with-guy-raz-714258/diapers-com-marc-lore-the-ecommerce-visionary-who-lost-to-amazon-but-still-made-billions-2021","show_page_url":"https://stenobird.com/podcast/how-i-built-this-with-guy-raz-714258","url":"https://rss.art19.com/episodes/9fc0ae31-7724-40ac-a489-21ee3e158647.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","audio_url":"https://rss.art19.com/episodes/9fc0ae31-7724-40ac-a489-21ee3e158647.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","summary":"Back in the early days of ecommerce, Marc Lore took a classic retail loss leader–diapers– and turned it into a DTC giant– Diapers.com . It did so well that it attracted the attention of Amazon, which slashed prices on its own diapers until Marc was forced to sell them his business.   It was not a happy moment, but it was a galvanizing one: Marc went on to launch another ecommerce company, jet.com. Within a year, it was bought by Walmart in a deal valued at $3.3 billion.   This is a story about a devastating corporate surrender, a multi-million dollar comeback, and a founder with a relentless ability to re-invent himself.   Timestamps:  10:04 – Marc’s “boost-your-grades” bet with his college coach    14:21 – A job on Wall Street and a Master Plan: 8 figures by age 48 16:28 – How a lunchtime lark turned into a spot on the U.S. Bobsled Team 27:44 – How random Google searches led Marc to diapers 35:29 – Guerilla tactic: Buying all of P&G’s diapers to get their attention 40:07 – The simple packaging hack that boosted sales   45:53 – Building a retail empire (and getting on Amazon’s radar) 47:52 – Amazon’s scorched earth strategy forces Marc to sell  1:00:11 – Raising $750M to take on Jeff Bezos 1:03:02 – A brand new business and a $3.3 billion exit: Walmart’s record-breaking deal This episode was produced by Casey Herman with music composed by Ramtin Arablouei. It was edited by Neva Grant.  Follow How I Built This: Instagram → @howibuiltthis X → @HowIBuiltThis Facebook → How I Built This Follow Guy Raz: Instagram → @guy.raz Youtube → guy_raz X → @guyraz Substack → guyraz.substack.com Website → guyraz.com See Privacy Policy at https://art19.com/privacy and California Priva…","meta_description":"Back in the early days of ecommerce, Marc Lore took a classic retail loss leader–diapers– and turned it into a DTC giant– Diapers.com . It did so wel…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4393,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/how-i-built-this-with-guy-raz-714258/episodes/diapers-com-marc-lore-the-ecommerce-visionary-who-lost-to-amazon-but-still-made-billions-2021/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/how-i-built-this-with-guy-raz-714258/diapers-com-marc-lore-the-ecommerce-visionary-who-lost-to-amazon-but-still-made-billions-2021.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}