{"podcast":{"title":"How Do I Podcast?","slug":"how-do-i-podcast-7489378","podcast_index_feed_id":7489378,"rss_url":"https://rss2.flightcast.com/bpp5jyatv5tegbqpy139zia9.xml","website_url":"https://www.howdoipodcast.com.au","image_url":"https://assets.flightcast.com/workspaces/kav2rxpacdmmlnp72ru8u0vj/podcasts/bpp5jyatv5tegbqpy139zia9/msmmy8qhok3f12g0inbr4shr.png","author":"TBC Studios","episode_count":55,"summary":"90% of the podcasts on Apple have under 10 episodes, and I'm on a mission to change that. Welcome to How Do I Podcast Hosted by Alycia Chapman , ex-corporate strategist turned founder of TBC Studios. Each Wednesday you'll hear conversations from the best podcasters and industry experts across the world to find out what actually goes into creating something with meaning and impact. We'll cover everything from how to land your dream guests and grow an audience who can't wait to hit play through to podcast marketing, monetisation and the metrics that actually matter. Hit follow or subscribe wherever you're listening, and we'll see you next week to learn 'How Do I Podcast' See all of the behind the scenes and get in touch over at www.instagram.com/alyciachapman_ Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast","last_synced_at":"2026-09-23T04:19:02.661215+00:00","page_url":"https://stenobird.com/podcast/how-do-i-podcast-7489378"},"episode":{"title":"Your Podcast is now Competing With Netflix … Here’s what the top 1% do with Daniel Smith","slug":"your-podcast-is-now-competing-with-netflix-here-s-what-the-top-1-do-with-daniel-smith","published_at":"2026-05-26T19:00:00+00:00","page_url":"https://stenobird.com/podcast/how-do-i-podcast-7489378/your-podcast-is-now-competing-with-netflix-here-s-what-the-top-1-do-with-daniel-smith","show_page_url":"https://stenobird.com/podcast/how-do-i-podcast-7489378","url":"https://episode.flightcast.com/01KSJA8V87JKG03VG9YW9XSWB2.mp3","audio_url":"https://episode.flightcast.com/01KSJA8V87JKG03VG9YW9XSWB2.mp3","summary":"You can have great guests, good conversations and a decent setup… and still have a podcast that people scroll past. The shows that cut through now are thinking about a much bigger picture. That’s why I wanted to sit down with Daniel Smith, founder of Head On Agency and the team behind shows like Tell Me More with Olivia Molly Rogers. We chat about: 🎙️ What it takes to build a podcast people care about 🎙️ How to make your podcast stand out in an oversaturated market, 🎙️The guest pitching strategy that helped Daniel land Gary Vee on his podcast You’ll hear: 0:00 - Why Daniel thinks the word “podcast” is holding creators back 5:27 - The content philosophy Daniel uses to make shows more engaging across EVERY platform 13:18 - The process behind building one of Australia’s top podcasts 21:13 - Why your episode length and format could be the reason people stop listening 22:52 - Questions to ask yourself to figure out how you’ll stand out in your niche 26:00 - The show he’s working on right now that’s unlike ANYTHING else 31:16 - What are the top 1% of podcasters doing that others aren’t? 35:50 - The types of content you should be posting (that aren’t just clips of your show) 37:58 - How Daniel got Gary Vee on his podcast! 47:49 - The shows Daniel keeps coming back to 49:19 - Daniel’s advice for anyone waiting until their podcast looks “professional” enough to start If you want to find out more about Daniel, head over to IG @danul_smitty (https://www.instagram.com/danul_smitty/) or visit his agency Head On at www.headon.agency Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast","meta_description":"You can have great guests, good conversations and a decent setup… and still have a podcast that people scroll past. The shows that cut through now are thi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3083,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/how-do-i-podcast-7489378/episodes/your-podcast-is-now-competing-with-netflix-here-s-what-the-top-1-do-with-daniel-smith/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/how-do-i-podcast-7489378/your-podcast-is-now-competing-with-netflix-here-s-what-the-top-1-do-with-daniel-smith.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}