{"podcast":{"title":"How Do I Podcast?","slug":"how-do-i-podcast-7489378","podcast_index_feed_id":7489378,"rss_url":"https://rss2.flightcast.com/bpp5jyatv5tegbqpy139zia9.xml","website_url":"https://www.howdoipodcast.com.au","image_url":"https://assets.flightcast.com/workspaces/kav2rxpacdmmlnp72ru8u0vj/podcasts/bpp5jyatv5tegbqpy139zia9/msmmy8qhok3f12g0inbr4shr.png","author":"TBC Studios","episode_count":55,"summary":"90% of the podcasts on Apple have under 10 episodes, and I'm on a mission to change that. Welcome to How Do I Podcast Hosted by Alycia Chapman , ex-corporate strategist turned founder of TBC Studios. Each Wednesday you'll hear conversations from the best podcasters and industry experts across the world to find out what actually goes into creating something with meaning and impact. We'll cover everything from how to land your dream guests and grow an audience who can't wait to hit play through to podcast marketing, monetisation and the metrics that actually matter. Hit follow or subscribe wherever you're listening, and we'll see you next week to learn 'How Do I Podcast' See all of the behind the scenes and get in touch over at www.instagram.com/alyciachapman_ Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast","last_synced_at":"2026-09-23T04:19:02.661215+00:00","page_url":"https://stenobird.com/podcast/how-do-i-podcast-7489378"},"episode":{"title":"What the BEST Creators on Spotify Are Doing with Jordyn Christensen","slug":"what-the-best-creators-on-spotify-are-doing-with-jordyn-christensen","published_at":"2026-09-01T20:31:51+00:00","page_url":"https://stenobird.com/podcast/how-do-i-podcast-7489378/what-the-best-creators-on-spotify-are-doing-with-jordyn-christensen","show_page_url":"https://stenobird.com/podcast/how-do-i-podcast-7489378","url":"https://episode.flightcast.com/01M1FADD1Y85CTWPBCP0TVE7BY.mp3","audio_url":"https://episode.flightcast.com/01M1FADD1Y85CTWPBCP0TVE7BY.mp3","summary":"72% of people now prefer video over audio podcasts and the average Australian is consuming 8.3 podcasts per week. We’ve spoken over the last few weeks about how podcasts can be a great tool for getting AI tools to recommend you (check out Jeremy’s episode here - https://youtu.be/0HrEBgueeNs, how to use them to get PR and attention (check out Jessy’s episode here - https://youtu.be/rlk_fjnoPFo) And today I’m talking to Jordyn Christensen about how to actually make money as a podcaster, what Spotify tools work the best for building a community FAST, how the top charts really work and what some of the best podcasters in the world are doing to grow. Jordyn leads creative partnerships at Spotify which which means she spends her days inside the data, working with the creators who are growing fastest and earning the most. But before that she co-founded Centennial World and co-hosted Infinite Scroll for four years so she doesn’t just know creators, she’s been exactly where you are now. We talk about 🎙️Why 72% of listeners now prefer video, and the viewing habit that will surprise you 🎙️How the Spotify Partner Program works and the three revenue streams you can earn from one episode 🎙️The mistake that is keeping your show off the charts 🎙️The most underused growth lever in podcasting right now 🎙️What the best podcasters are now doing in the first 60 seconds 🎙️How to build a community that grows the show for you You’ll hear 00:00 - The Spotify stats that change how you think about video 02:07 - How Jordyn went from beauty writer to Spotify 04:05 - What listeners actually want in 2026 07:48 - How podcasting has changed since video arrived 10:52 - Why 72% prefer video and how to capture their attention 15:30 - The mistake audio-first shows make when they add video 17:19 - What act…","meta_description":"72% of people now prefer video over audio podcasts and the average Australian is consuming 8.3 podcasts per week. We’ve spoken over the last few weeks abo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3499,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/how-do-i-podcast-7489378/episodes/what-the-best-creators-on-spotify-are-doing-with-jordyn-christensen/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/how-do-i-podcast-7489378/what-the-best-creators-on-spotify-are-doing-with-jordyn-christensen.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}