{"podcast":{"title":"How Do I Podcast?","slug":"how-do-i-podcast-7489378","podcast_index_feed_id":7489378,"rss_url":"https://rss2.flightcast.com/bpp5jyatv5tegbqpy139zia9.xml","website_url":"https://www.howdoipodcast.com.au","image_url":"https://assets.flightcast.com/workspaces/kav2rxpacdmmlnp72ru8u0vj/podcasts/bpp5jyatv5tegbqpy139zia9/msmmy8qhok3f12g0inbr4shr.png","author":"TBC Studios","episode_count":55,"summary":"90% of the podcasts on Apple have under 10 episodes, and I'm on a mission to change that. Welcome to How Do I Podcast Hosted by Alycia Chapman , ex-corporate strategist turned founder of TBC Studios. Each Wednesday you'll hear conversations from the best podcasters and industry experts across the world to find out what actually goes into creating something with meaning and impact. We'll cover everything from how to land your dream guests and grow an audience who can't wait to hit play through to podcast marketing, monetisation and the metrics that actually matter. Hit follow or subscribe wherever you're listening, and we'll see you next week to learn 'How Do I Podcast' See all of the behind the scenes and get in touch over at www.instagram.com/alyciachapman_ Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast","last_synced_at":"2026-09-23T04:19:02.661215+00:00","page_url":"https://stenobird.com/podcast/how-do-i-podcast-7489378"},"episode":{"title":"The $600M Content Secret Nobody Talks About - Simon Beard","slug":"the-600m-content-secret-nobody-talks-about-simon-beard","published_at":"2026-07-14T19:00:00+00:00","page_url":"https://stenobird.com/podcast/how-do-i-podcast-7489378/the-600m-content-secret-nobody-talks-about-simon-beard","show_page_url":"https://stenobird.com/podcast/how-do-i-podcast-7489378","url":"https://episode.flightcast.com/01KXFQNEP5F14Z5GR1XF57BYQE.mp3","audio_url":"https://episode.flightcast.com/01KXFQNEP5F14Z5GR1XF57BYQE.mp3","summary":"The first time Simon Beard tried to sell something or run an ad … nothing. But he founded Culture Kings, worked with Drake, Snoop Dogg and ASAP Rocky and ended up exiting for $600 million dollars. When he first started he was selling at the markets. One day he had sold nothing and changed one part of his process. Not the product, not the price … it was how he presented it … And that’s exactly what I’m talking to him about today. Because as content creators we are constantly packaging episodes, hoping to find a new audience and that someone will subscribe or follow. There is more content than ever before and the wave of AI generated content is just beginning. If you want to become the go-to podcast for your niche stay until the end of this episode. You’ll Learn: 🎙️The reason most creators fail right now 🎙️Should organic content creators and podcasters run ads? 🎙️The psychology of building trust and rapport with your audience in under 3 seconds 🎙️How to overcome your fear of building a personal brand 🎙️How to build a content flywheel We Talk About: 00:00 - What Simon changed to go from $0 in sales to $1,000 in 30 minutes 01:30 - The routine every creator needs to do before they start making content 03:33 - How to build demand 05:01 - The metrics to pay attention to if you want to grow 06:56 - The Trust Matrix 10:10 - Should you niche? 13:52 - Lo-Fi vs. Green Screen: What Content Actually Converts? 19:30 - Why businesses that create content don’t build loyalty 25:36 - The best performing content right now 29:38 - The $250 Million Hat that No One could try one 33:24 - How to get people wanting more 38:40 - The one AI tool every creator should use See the man behind DOAC Trailers Anthony Smith here @anthonyr.smith - https://www.instagram.com/anthonyr.smith/?hl=en Connect wi…","meta_description":"The first time Simon Beard tried to sell something or run an ad … nothing. But he founded Culture Kings, worked with Drake, Snoop Dogg and ASAP Rocky and…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2486,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/how-do-i-podcast-7489378/episodes/the-600m-content-secret-nobody-talks-about-simon-beard/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/how-do-i-podcast-7489378/the-600m-content-secret-nobody-talks-about-simon-beard.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}