{"podcast":{"title":"How Do I Podcast?","slug":"how-do-i-podcast-7489378","podcast_index_feed_id":7489378,"rss_url":"https://rss2.flightcast.com/bpp5jyatv5tegbqpy139zia9.xml","website_url":"https://www.howdoipodcast.com.au","image_url":"https://assets.flightcast.com/workspaces/kav2rxpacdmmlnp72ru8u0vj/podcasts/bpp5jyatv5tegbqpy139zia9/msmmy8qhok3f12g0inbr4shr.png","author":"TBC Studios","episode_count":55,"summary":"90% of the podcasts on Apple have under 10 episodes, and I'm on a mission to change that. Welcome to How Do I Podcast Hosted by Alycia Chapman , ex-corporate strategist turned founder of TBC Studios. Each Wednesday you'll hear conversations from the best podcasters and industry experts across the world to find out what actually goes into creating something with meaning and impact. We'll cover everything from how to land your dream guests and grow an audience who can't wait to hit play through to podcast marketing, monetisation and the metrics that actually matter. Hit follow or subscribe wherever you're listening, and we'll see you next week to learn 'How Do I Podcast' See all of the behind the scenes and get in touch over at www.instagram.com/alyciachapman_ Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast","last_synced_at":"2026-09-23T04:19:02.661215+00:00","page_url":"https://stenobird.com/podcast/how-do-i-podcast-7489378"},"episode":{"title":"How Much Should You Charge Brands? The Creator Pricing Rules No One Tells You - Mikhailla Fitzgerald","slug":"how-much-should-you-charge-brands-the-creator-pricing-rules-no-one-tells-you-mikhailla-fitzgerald","published_at":"2026-07-21T19:00:00+00:00","page_url":"https://stenobird.com/podcast/how-do-i-podcast-7489378/how-much-should-you-charge-brands-the-creator-pricing-rules-no-one-tells-you-mikhailla-fitzgerald","show_page_url":"https://stenobird.com/podcast/how-do-i-podcast-7489378","url":"https://episode.flightcast.com/01KY1ZC8G3MFYWQ04Y2ZEJMEB0.mp3","audio_url":"https://episode.flightcast.com/01KY1ZC8G3MFYWQ04Y2ZEJMEB0.mp3","summary":"Your follower count doesn’t matter. That’s what leading talent manager (and creator herself) Mikhailla Fitzgerald says. She is head of Huume Management and looks after creators like Steph Pase, Tash Invests and Cass Advantures and today we’re talking about what you should charge and how to win over brands EVEN if you have a tiny audience. As well as what the best creators are offering right now to stand out. You’ll learn 🎙️How a creator with fewer than 25,000 followers secured $8,000 for one reel 🎙️Why follower count shouldn’t determine how much you charge 🎙️The reason you should never send a brand your rate card 🎙️How to pitch brands before you have a manager or talent agency 🎙️The contract clauses that could cost you future brand deals 🎙️When to stop accepting gifted collaborations and ask to be paid 🎙️What to do when a brand ghosts you after asking for your rates We Talk About: 00:00 – Why so many creators have no idea what to charge 02:25 – How a creator with under 25,000 followers secured an $8,000 deal 03:27 – Why small, highly targeted audiences can attract major partnerships 04:31 – The first brands you should approach 05:20 – How to capture a brand’s attention before sending a pitch 06:39 – Why your content should become the pitch 07:20 – What to do when a brand asks for your rates 10:26 – How podcasts with tiny audiences secure five and six-figure deals 12:18 – What to include in a customised pitch deck 17:38 – How to price reels, stories, emails and podcast placements separately 20:14 – The difference between a media kit and a pitch deck 21:16 – The best negotiation tactics 22:43 – How to increase your rate without adding more deliverables 24:26 – Why monetising your podcast too early can damage its growth 26:15 – The clauses that should protect you as your…","meta_description":"Your follower count doesn’t matter. That’s what leading talent manager (and creator herself) Mikhailla Fitzgerald says. She is head of Huume Management an…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2975,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/how-do-i-podcast-7489378/episodes/how-much-should-you-charge-brands-the-creator-pricing-rules-no-one-tells-you-mikhailla-fitzgerald/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/how-do-i-podcast-7489378/how-much-should-you-charge-brands-the-creator-pricing-rules-no-one-tells-you-mikhailla-fitzgerald.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}