{"podcast":{"title":"How Do I Podcast?","slug":"how-do-i-podcast-7489378","podcast_index_feed_id":7489378,"rss_url":"https://rss2.flightcast.com/bpp5jyatv5tegbqpy139zia9.xml","website_url":"https://www.howdoipodcast.com.au","image_url":"https://assets.flightcast.com/workspaces/kav2rxpacdmmlnp72ru8u0vj/podcasts/bpp5jyatv5tegbqpy139zia9/msmmy8qhok3f12g0inbr4shr.png","author":"TBC Studios","episode_count":55,"summary":"90% of the podcasts on Apple have under 10 episodes, and I'm on a mission to change that. Welcome to How Do I Podcast Hosted by Alycia Chapman , ex-corporate strategist turned founder of TBC Studios. Each Wednesday you'll hear conversations from the best podcasters and industry experts across the world to find out what actually goes into creating something with meaning and impact. We'll cover everything from how to land your dream guests and grow an audience who can't wait to hit play through to podcast marketing, monetisation and the metrics that actually matter. Hit follow or subscribe wherever you're listening, and we'll see you next week to learn 'How Do I Podcast' See all of the behind the scenes and get in touch over at www.instagram.com/alyciachapman_ Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast","last_synced_at":"2026-09-23T04:19:02.661215+00:00","page_url":"https://stenobird.com/podcast/how-do-i-podcast-7489378"},"episode":{"title":"200 Million Downloads & A Netflix Deal with Jemma from The Psychology of Your 20s","slug":"200-million-downloads-a-netflix-deal-with-jemma-from-the-psychology-of-your-20s","published_at":"2026-05-12T19:00:00+00:00","page_url":"https://stenobird.com/podcast/how-do-i-podcast-7489378/200-million-downloads-a-netflix-deal-with-jemma-from-the-psychology-of-your-20s","show_page_url":"https://stenobird.com/podcast/how-do-i-podcast-7489378","url":"https://episode.flightcast.com/01KRDPYSV49C4WM7PQ5W4WX27E.mp3","audio_url":"https://episode.flightcast.com/01KRDPYSV49C4WM7PQ5W4WX27E.mp3","summary":"Jemma started her podcast at 21, recording episodes on her phone in the back of her Subaru after a breakup, with no audience and no expectation that it would turn into anything. Fast forward, and The Psychology of Your Twenties has reached over 200+ MILLION downloads and landed one of the first podcast deals with Netflix. I wanted to sit down and chat with Jemma because not only has she built an incredible community around her show, but she’s operating at a level most podcasters don’t even realise is possible .. and it all started from following something she was passionate about. We chat about: 🎙️ How Jemma landed a Netflix deal and what actually happens behind the scenes once you do 🎙️ The growth tactics that took her from zero listeners to millions (without relying on social media) 🎙️ How she built a podcast that people actively recommend to their friends You’ll hear: 0:00 - Jemma’s story before the huge success (you might see yourself in this one) 7:41 - How Jemma balanced a full-time job while building a podcast that eventually took off 9:33 - The unexpected growth driver Jemma credits for getting her podcast to MILLIONS 12:30 - What Jemma would fix first if your podcast isn’t growing 17:07 - Ways to turn passive listeners into an engaged community 21:05 - Structuring your episodes to keep people listening all the way through 26:06 - Why criticism might just mean you’re doing something right 33:43 - The Netflix Deal! 38:24 - What had to change about the podcast to operate at a Netflix show level 41:41 - Does Netflix have any input into Jemma’s topics? 43:58 - What Jemma wants every podcaster to know before signing deals or bringing on partners 48:30 - The psychology behind build trusting and rapport with your online community 52:57 - What Jemma would do differentl…","meta_description":"Jemma started her podcast at 21, recording episodes on her phone in the back of her Subaru after a breakup, with no audience and no expectation that it wo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2935,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/how-do-i-podcast-7489378/episodes/200-million-downloads-a-netflix-deal-with-jemma-from-the-psychology-of-your-20s/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/how-do-i-podcast-7489378/200-million-downloads-a-netflix-deal-with-jemma-from-the-psychology-of-your-20s.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}