{"podcast":{"title":"How'd She Do That?","slug":"how-d-she-do-that-31735","podcast_index_feed_id":31735,"rss_url":"https://anchor.fm/s/dd7a318/podcast/rss","website_url":"https://www.howdshedothatpodcast.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/2222358/2222358-1582587679826-0a529c4dfeff6.jpg","author":"Emily Landers","episode_count":369,"summary":"Have you ever looked at different women's lives and thought, 'How'd She Do That?' This encouraging and fun podcast answers that question in each episode while speaking to women who have created inspiring lives and careers. Join host Emily Landers as she connects with guests from a wide variety of industries and stages of life. You'll be inspired every time you listen!","last_synced_at":"2026-06-17T04:19:10.113978+00:00","page_url":"https://stenobird.com/podcast/how-d-she-do-that-31735"},"episode":{"title":"253. The Power of Purpose with Melissa Clayton of Tiny Tags","slug":"253-the-power-of-purpose-with-melissa-clayton-of-tiny-tags","published_at":"2025-10-21T10:30:00+00:00","page_url":"https://stenobird.com/podcast/how-d-she-do-that-31735/253-the-power-of-purpose-with-melissa-clayton-of-tiny-tags","show_page_url":"https://stenobird.com/podcast/how-d-she-do-that-31735","url":"https://podcasters.spotify.com/pod/show/howdshedothat/episodes/253--The-Power-of-Purpose-with-Melissa-Clayton-of-Tiny-Tags-e39qmmc","audio_url":"https://anchor.fm/s/dd7a318/podcast/play/109975692/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-9-21%2Fe22033f3-546f-eea0-3726-a2c2e925ace0.mp3","summary":"In this special episode — the last one before Emily’s maternity leave — we’re joined by the incredible Melissa Clayton, founder and CEO of Tiny Tags, a fine jewelry brand that celebrates motherhood, connection, and meaningful stories. Melissa opens up about the early days of building Tiny Tags, how a simple idea turned into a beloved brand worn by thousands of women, and the lessons she’s learned as both a business owner and a mother. From launching her business at her kitchen table to growing it into a nationally recognized name, Melissa shares the real and raw behind-the-scenes moments that shaped her journey. Emily and Melissa also dive into: • How to trust your instincts and lead with purpose • The importance of staying true to your brand’s mission • Balancing motherhood with entrepreneurship • What it means to build something that lasts Whether you’re a founder, a dreamer, or a fellow mama, this episode is packed with wisdom, encouragement, and heart. 🎧 Listen in as Emily closes this season of How’d She Do That? with a conversation that celebrates bold women building meaningful businesses.","meta_description":"In this special episode — the last one before Emily’s maternity leave — we’re joined by the incredible Melissa Clayton, founder and CEO of Tiny Tags, a fi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2562,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/how-d-she-do-that-31735/episodes/253-the-power-of-purpose-with-melissa-clayton-of-tiny-tags/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/how-d-she-do-that-31735/253-the-power-of-purpose-with-melissa-clayton-of-tiny-tags.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}