{"podcast":{"title":"How'd She Do That?","slug":"how-d-she-do-that-31735","podcast_index_feed_id":31735,"rss_url":"https://anchor.fm/s/dd7a318/podcast/rss","website_url":"https://www.howdshedothatpodcast.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/2222358/2222358-1582587679826-0a529c4dfeff6.jpg","author":"Emily Landers","episode_count":369,"summary":"Have you ever looked at different women's lives and thought, 'How'd She Do That?' This encouraging and fun podcast answers that question in each episode while speaking to women who have created inspiring lives and careers. Join host Emily Landers as she connects with guests from a wide variety of industries and stages of life. You'll be inspired every time you listen!","last_synced_at":"2026-06-17T04:19:10.113978+00:00","page_url":"https://stenobird.com/podcast/how-d-she-do-that-31735"},"episode":{"title":"252. Sisters & Stationery: The Story Behind Surcie","slug":"252-sisters-stationery-the-story-behind-surcie","published_at":"2025-10-07T10:30:00+00:00","page_url":"https://stenobird.com/podcast/how-d-she-do-that-31735/252-sisters-stationery-the-story-behind-surcie","show_page_url":"https://stenobird.com/podcast/how-d-she-do-that-31735","url":"https://podcasters.spotify.com/pod/show/howdshedothat/episodes/252--Sisters--Stationery-The-Story-Behind-Surcie-e396i1b","audio_url":"https://anchor.fm/s/dd7a318/podcast/play/109315563/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-9-7%2Fe6d2cac5-aaed-66ab-d385-9480a38b709e.mp3","summary":"In today’s episode, Emily sits down with sisters Mary and Taylor, the founders of Shop Surcie, a bespoke stationery and gifting studio known for its thoughtful details and timeless design. What began as a shared creative spark has grown into a thriving business that blends Mary’s eye for interiors with Taylor’s background in fashion PR, resulting in beautifully branded paper goods and curated gifts for weddings and celebrations of all kinds. In this conversation, the sisters share how their business began, what it’s like working together as family, and how they’ve navigated the balance between creativity and commerce. You’ll hear about the lessons they’ve learned in scaling a small business, finding their aesthetic, and building something that reflects both their passions and values. Whether you’re a creative entrepreneur, a paper lover, or simply someone inspired by stories of women building meaningful brands — this episode is for you.","meta_description":"In today’s episode, Emily sits down with sisters Mary and Taylor, the founders of Shop Surcie, a bespoke stationery and gifting studio known for its thoug…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2199,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/how-d-she-do-that-31735/episodes/252-sisters-stationery-the-story-behind-surcie/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/how-d-she-do-that-31735/252-sisters-stationery-the-story-behind-surcie.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}