{"podcast":{"title":"How'd She Do That?","slug":"how-d-she-do-that-31735","podcast_index_feed_id":31735,"rss_url":"https://anchor.fm/s/dd7a318/podcast/rss","website_url":"https://www.howdshedothatpodcast.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/2222358/2222358-1582587679826-0a529c4dfeff6.jpg","author":"Emily Landers","episode_count":369,"summary":"Have you ever looked at different women's lives and thought, 'How'd She Do That?' This encouraging and fun podcast answers that question in each episode while speaking to women who have created inspiring lives and careers. Join host Emily Landers as she connects with guests from a wide variety of industries and stages of life. You'll be inspired every time you listen!","last_synced_at":"2026-06-17T04:19:10.113978+00:00","page_url":"https://stenobird.com/podcast/how-d-she-do-that-31735"},"episode":{"title":"245. Julie McAllister on Is It Cake? and Building a Sweet Business","slug":"245-julie-mcallister-on-is-it-cake-and-building-a-sweet-business","published_at":"2025-08-05T10:30:00+00:00","page_url":"https://stenobird.com/podcast/how-d-she-do-that-31735/245-julie-mcallister-on-is-it-cake-and-building-a-sweet-business","show_page_url":"https://stenobird.com/podcast/how-d-she-do-that-31735","url":"https://podcasters.spotify.com/pod/show/howdshedothat/episodes/245--Julie-McAllister-on-Is-It-Cake--and-Building-a-Sweet-Business-e36f7rs","audio_url":"https://anchor.fm/s/dd7a318/podcast/play/106454332/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-7-5%2F17071e87-89bb-ff2f-72e4-04103fb79277.mp3","summary":"In this episode of How’d She Do That? , host Emily Landers welcomes cake artist and entrepreneur Julie McAllister , whose hyper‑realistic confections have captured the attention of food lovers, design enthusiasts, and Netflix viewers alike. From working in advertising to launching her namesake cake business, Julie shares how she discovered cake artistry, built her brand from scratch, and landed a spot on Is It Cake? —where she wowed judges and viewers with jaw-dropping edible illusions. Whether you’re an aspiring creative, a baking enthusiast, or simply curious about how to turn a niche hobby into a thriving business, Julie’s story is packed with insight, humor, and inspiration. How Julie transitioned from marketing into cake design What goes into creating hyper-realistic cakes (think oysters, citrus trees, handbags!) Behind-the-scenes details from Is It Cake? for Netflix Building a brand and business from scratch The highs and lows of entrepreneurship in the food space Growing a client base and creating viral, high-impact content Teaching workshops, taking creative risks, and what’s next for Julie Julie McAllister Cakes : juliemcallistercakes.com Follow Julie on Instagram: @juliemcallistercakes Watch Is It Cake? Season 3 on Netflix Book a cake or workshop: Contact Julie Website: howdshedothatpodcast.com Instagram: @howdshedothatpodcast Listen & Subscribe: Apple Podcasts | Spotify","meta_description":"In this episode of How’d She Do That? , host Emily Landers welcomes cake artist and entrepreneur Julie McAllister , whose hyper‑realistic confections have…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2990,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/how-d-she-do-that-31735/episodes/245-julie-mcallister-on-is-it-cake-and-building-a-sweet-business/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/how-d-she-do-that-31735/245-julie-mcallister-on-is-it-cake-and-building-a-sweet-business.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}