{"podcast":{"title":"How'd She Do That?","slug":"how-d-she-do-that-31735","podcast_index_feed_id":31735,"rss_url":"https://anchor.fm/s/dd7a318/podcast/rss","website_url":"https://www.howdshedothatpodcast.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/2222358/2222358-1582587679826-0a529c4dfeff6.jpg","author":"Emily Landers","episode_count":369,"summary":"Have you ever looked at different women's lives and thought, 'How'd She Do That?' This encouraging and fun podcast answers that question in each episode while speaking to women who have created inspiring lives and careers. Join host Emily Landers as she connects with guests from a wide variety of industries and stages of life. You'll be inspired every time you listen!","last_synced_at":"2026-06-17T04:19:10.113978+00:00","page_url":"https://stenobird.com/podcast/how-d-she-do-that-31735"},"episode":{"title":"235. Short Stories, Big Moves: Elisabeth Edelman on Selling Her Business and Writing Again","slug":"235-short-stories-big-moves-elisabeth-edelman-on-selling-her-business-and-writing-again","published_at":"2025-04-08T10:30:00+00:00","page_url":"https://stenobird.com/podcast/how-d-she-do-that-31735/235-short-stories-big-moves-elisabeth-edelman-on-selling-her-business-and-writing-again","show_page_url":"https://stenobird.com/podcast/how-d-she-do-that-31735","url":"https://podcasters.spotify.com/pod/show/howdshedothat/episodes/235--Short-Stories--Big-Moves-Elisabeth-Edelman-on-Selling-Her-Business-and-Writing-Again-e318fob","audio_url":"https://anchor.fm/s/dd7a318/podcast/play/100990155/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-3-8%2F614b7e5b-e9a4-e9aa-2e5c-78f374fab379.mp3","summary":"Elisabeth Edelman returns to the podcast with a major update: she has sold her PR and social media agency, Golden Word. In this episode, Elisabeth opens up about the journey of building her company, navigating the emotional and strategic complexities of selling it, and what it feels like to step into a new chapter of creative and entrepreneurial life. We also explore her latest venture—Plot Twists, a delightful Substack newsletter where Elisabeth is publishing pocket-sized fiction weekly. We talk about the creative spark behind the stories, the freedom she’s found in short-form storytelling, and how she’s redefining success on her own terms. Whether you’re an entrepreneur, a writer, or simply navigating your own season of reinvention, this conversation is a must-listen. In This Episode We Cover: • Why Elisabeth decided it was time to sell • The acquisition and what that transition looked like • Launching Plot Twists on Substack • The power of short fiction and creative pivots • Advice for anyone entering a plot twist of their own","meta_description":"Elisabeth Edelman returns to the podcast with a major update: she has sold her PR and social media agency, Golden Word. In this episode, Elisabeth opens u…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2708,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/how-d-she-do-that-31735/episodes/235-short-stories-big-moves-elisabeth-edelman-on-selling-her-business-and-writing-again/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/how-d-she-do-that-31735/235-short-stories-big-moves-elisabeth-edelman-on-selling-her-business-and-writing-again.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}